Paul Walsh, the Irish Opportunist

The categories for the BIMAs Awards have completely changed this year. As well as staying true to our core vision of ‘Working to support the creative excellence and craftsmanship within digital media’, we’ve also decided to inject a bit of life into the awards, making them even more relevant to industry.

This basically means focusing on all aspects of digital, ranging from the traditional executions of design teams, right through to innovative craftsmanship, which often results in those awesome little gems of wickedness.

Therefore we think you’ll find the categories a lot wider and more general, allowing for a greater variety of submissions from more areas of our industry.

So, as well as celebrating traditional creative, we’ll also be recognising a few unsung heroes.

Read my full post on the BIMA blog and get the run-down on all the categories. We’ve introduced social networking stuff too, so you can enter the best blog or the best social networking application awards.