Enterprise Ireland can’t spell WWW
December 9, 2007 //
I’ve witnessed Enterprise Ireland’s inability to grasp Web based business models first hand. One of the two advisors employed by them to evaluate Segala was asked to leave my office after he hit the last nail in his coffin with the following carpet bombing statement.
… but Paul, I can’t possibly see how companies can make money from the Internet without having loads of sales people knocking on doors. How can you expect to make money from advertising or using partners?
The other advisor brought into Segala owns a US based company. The CEO of that company asked me for advice on how to franchise Segala’s certification programme. The owner of the company asked his CEO if we had a viable business model. Sounds a little rich if the CEO is asking me for advice, doesn’t it? Again, another so-called Enterprise Ireland expert that didn’t have a clue about Web based business models.
Enterprise Ireland love enterprise business models. They love companies that can sell a one £1m product per year. However, any mention of selling three million products for £1 and they run for the hills.
Enterprise Ireland better take the finger out of their Enterprise ass and learn how to connect to the Web. It should spend more time on helping to build the ecosystem for home grown companies and spend less time pretending to sponsor and support events and companies. They should put their money where their huge mouth is, by actually paying for their logo to go on everyone else’s event!
Here’s an article I picked up from the Sunday Tribune, putting all of this into perspective.
THE organisers of Paddy’s Valley, a delegation of 26 Irish technology entrepreneurs and consultants who have just wrapped up a weeklong trip to Silicon Valley, have decided to discontinue their partnership with Enterprise Ireland for future visits to the high-tech mecca after concluding they were “let down” by the state agency.
Sources within the delegation told the Sunday Tribune that Enterprise Ireland’s conservative networking approach was a hindrance in Silicon Valley’s relaxed corporate environment and that the group was able to achieve more under its own steam than with the agency’s assistance.
“We got two billionaires to meet with us on our trip, as well as the most senior people in web companies nearly every single day, ” said Paddy’s Valley organiser Damien Mulley (also a Sunday Tribune columnist).
“Enterprise Ireland couldn’t even get our nametags right at the one evening event they organised for us.”
The Paddy’s Valley trip was arranged by Mulley, web entrepreneur Conor O’Neill and consultant James Corbett. The trio arranged a series of meetings and networking events with top international web companies, including Yahoo and Facebook.
Enterprise Ireland asked to be involved with the trip and their contribution was to pitch an event with Silicon Valley venture capitalists last Tuesday.
In the course of the week the group met, amongst others, Ross Mayfield from Social Text, Mark Andreeson from Ning (who recently sold Opsware for $1.8bn), and Yahoo’s chief executive Jerry Yang. The group took part in a pitching event at Yahoo Brickhouse. All of this, the organisers say, was arranged by grassroots networking independent of Enterprise Ireland.
“After this week I know that we can get the heavy hitters ourselves and we don’t need Enterprise Ireland, ” Mulley said. “To be honest, I think they let us down. They did get some very important people in the room for their pitching event but we felt like they could have made more of an effort to make introductions. Instead it felt like they were guarding their address book.”
He added: “EI wanted us to change our name, wanted us to have a proper website instead of a blog, and sometimes appeared to be looking down on the whole endeavour. The Yahoo executive we invited to the pitching event said that they had never seen so many suits in one place in his whole life.”
A spokesperson from EI said: “This was not an Enterprise Ireland event and we provided support as requested and as appropriate. We provided support to the companies and to the Paddy’s Valley event organisers in advance of the trip and from our Silicon Valley offices when they arrived there.”
Source Sunday Tribune
Mark Orr says
California Animation College says
Jay Oatway says 
Paul, perhaps the EI people you met did not really understand the retail aspect of the web. EI’s emphasis has always been on job creation and that has, historically, been large industry and employers. The nature of the web is such that it is possible to form a global player with a very small team. The web is the ultimate force multiplier. The elegance of the web’s retail model, allowing you to do more with significantly less.
As regards the Paddy’s Valley thing, I’d prefer to see a balanced report with commentary and explanations from both sides.
December 9th, 2007
“… but Paul, I can’t possibly see how companies can make money from the Internet without having loads of sales people knocking on doors. How can you expect to make money from advertising or using partners?”
It goes from bad to worse..
If they didn’t understand the “web” why were they employed as “advisors” to investigate a web company?
EI have just lost all of their credibility.
Youtube had a tiny amount of revenue yet sold for $1.6 billion. Skype had a small amount of revenue but sold for billions as well.
Don’t they understand that those companies were bought as they had tons of users which the buyers were than able to monetize and introduce to their other products and services..
December 9th, 2007
John, I’m about to be given my third Development Advisor as they change regularly. My DA’s boss is also changing. Don’t you think that the only EI people I should be meeting are those that get the Web? We are, after all, a Web based company.
I don’t care what EI was historically, that’s the past. In fact, you’re making my point for me. They’re unable to move with the times.
Regarding Paddy’s Valley… I believe what I hear from Damien. EI also have historically acted in this manner.
BTW, at least 3 Marketing Advisors from 3 different states in the US advised me that Dublin didn’t have a clue. They even said I should startup a new company on the West Coast - that’s beyond ridiculous.
December 9th, 2007
@D - most of them at EI just ‘don’t get it’. I’ve told them this to their face. I actually did ask that particular advisor to leave my office.
December 9th, 2007
Paul, it is a problem if EI sends people who have no comprehension of the power and opportunites of the web. I think that EI got burnt in the dot.bomb era and some of its investments crashed and burned. This might have made it somewhat cautious. However the web has moved on considerably since that period.
Sometimes, you’ve got to ignore what people tell you and do what you know is right. Advice can be useful but the final decision is not that of the advisor.
I’d still like to see EI’s comments on the Paddy’s Valley trip. The Tribune article seemed to be somewhat sensationalist.
EI has been more geared towards the mega industries with loads of potential jobs. The web has inverted the model and created thousands of micro businesses each capable of using the web as an advertising and delivery channel. The conventional models of sales to which these people would be used to don’t apply especially when it comes to the web’s ability to deliver software directly to the purchaser. But EI is irrelevant to the majority of these micro businesses. And so EI has to concentrate on the big wins while also trying to encourage high potential startups (the micro businesses with the potential to become serious players).
December 9th, 2007
@John “EI got burnt in the dot.bomb era and some of its investments crashed and burned”
You are joking right? I haven’t heard anyone say that in a very long time and it certainly wasn’t from anyone in the know. As you say, the Web has moved on but more importantly the entire ecosystem is entirely different.
I wasn’t looking for advice from EI - I’d have to go to someone at VeriSign to get that. EI employed these ejits to help EI evaluate our business.
I don’t know why you continue to stick up for EI by telling me what I already know about the Web and business models based on it. I was one of the first employed by AOL as a startup during the mid 90’s. Give me clear examples of what EI has done for Web based companies and the ecosystem in general for such companies.
December 9th, 2007
@John, you’ll have to forgive me but I’m really fed up with people justifying EI’s existence without addressing the problem that I’m highlighting. I don’t care what it does for anything outside of Web - I’m only concerned about Web based companies for the sake of this conversation.
December 9th, 2007
Paul, I am not justifying EI’s existence. I was merely explaining it (not necessarily accurately). If I recall correctly, EI was an investor in some of the high profile failures of the Irish dot.bomb era. Some of the people reading your blog might not be familiar with the history of Irish web businesses as yourself.
There should be a dedicated state agency for promoting Irish web businesses and it should be staffed by people who have a clue. EI’s EEP programme and targeting of HSPs seems to be a step in the right direction but the majority of web businesses are not in that particular net. The sad fact is that for the majority of Irish web businesses, EI is irrelevant. And for the government’s aspirations of a knowledge based economy - that is a fatal flaw.
December 9th, 2007
@John, I’m sure everyone knows of someone who lost money during the dot com. It’s so old that it doesn’t even come up in conversation in the UK.
So it would appear that you agree with me
December 9th, 2007
Paul, you might say that. I couldn’t possibly comment.
The UK is a far more vibrant market than Ireland. Development in Ireland was very Dublin-centric until recently.
December 9th, 2007
John
Sorry if I’m being thick, but I’ve never been great with acronyms. What’s EI’s EEP thing??
Michele
December 10th, 2007
The Enterprise Employment Platform Programme Michele,
It is meant to convert techies into businesspeople. The one for the South East is http://www.seepp.ie and it has a fairly good record. There are others around the country.
December 10th, 2007
John, any detail on that record?
December 10th, 2007
There are many web based businesses in Ireland which would not exist if it were not for EI support. Can they improve? sure they can but they are not as bad as you paint them.
EI have to move with the times but then so do Irish entrepreneurs - we need to lose our dependency culture where we seem to expect EI to fund/support what the VC’s reject.
EI likes to back winners and so the best way of securing their support is by first selling your product to customers and/or VC’s.
They are not in the business of creating billionaires ala youtube or skype - neither of which relied on state hand outs to build their business.
I don’t think I’ve ever heard any US entrepreneur complaining/blogging about State/Federal support for start ups. It’s not even on their radar screen but it seems to pre-occupy us on this side of the pond.
I suspect the PV crew might be picking up the message - on yer bike and sell your business/product and EI is just one of those sales.
December 10th, 2007
Well we’ve never got ANY funding from EI or anyone else and we’re doing fine.
December 10th, 2007
Michele, I rest my case!
Others though will require external funding to replicate your success, and hopefully EI and others will help them here.
Success will be dependent on their ability to sell as this negates any lack of understanding on the funders side.
December 10th, 2007
Comical State-Funded Degenerates best describes these clowns.
By the sounds of it they are having a hard time differentiating between ‘ebusiness’ & ‘ecommerce’.
The latter of which I would believe they tend to favour as it best serves their own interests.
December 10th, 2007
[...] the same brush, then stay away, starting now. What am I on about? It seems that article from the Tribune that quoted my thoughts on EI has gotten some attention that others surrounding the Paddy’s Valley tour wish to distance [...]
December 10th, 2007
I once got in contact with EI on behalf of a number of IT companies based in China with a view to constructing partnerships with Software companies in Ireland. The entire meet and greet was shot down by Enterprise Ireland. They ended up taking flights to London and made significant contacts in the IT industry there. Never again will I refer business through that no-good piece of crap agency.
December 11th, 2007
@Liam - your points are obvious. Naturally companies shouldn’t rely on the likes of EI. That said, they’re there to help companies!
So what if some companies have done well out of EI - I’m fed up hearing that line. Obviously some companies will do well out of them - that’s mainly because they know ‘who’ to talk to and ‘how’ to talk to them!
December 11th, 2007
@Jonathan - I wouldn’t be surprised if EI told everyone that they arranged it. They love to put their name stuff and then add little to no value.
December 11th, 2007
Yo Paul, I personally never tire of hearing about companies doing well out of EI. Always good to hear good news and I use that info to refine my own pitch for support. If I fail to secure that support, I blame myself. They failed to understand because I failed to sell.
You hit the nail on the head as you have to “know ‘who’ to talk to and ‘how’ to talk to them”. Self critical appriasal of your sales pitch is productive. Lashing out in frustration at EI is not, even if it does make for good blog copy.
December 11th, 2007
@Liam, let’s beg to differ because your making some obvious statements which don’t hold up the argument about “EI”.
December 12th, 2007
EI just helped fund my internet business, however it is based on sales … perhaps I’m not a good example!
June 20th, 2008
@Kelly - Segala now has a DA with his head screwed on. So it’s looking good so far.
That said, I’d like EI to improve across the board and not be reliant on one person. Only companies with a decent DA benefit. They have agreed for me to host a meeting with some irish opportunists to see where they can improve. I should probably arrange for this to happen sooner rather than latter.
June 23rd, 2008