Google search result for Segala is a little strange. Do you know why?
February 28, 2008 //
I conducted a search for Segala on Google (.com) to see if any of our competitors were squatting on the keyword (this has happened in the past). I was surprised to see that the first result had 7 links to various parts of our Web site underneath the description as per the screen shot above.
Ignore the green tick, that’s what our Firefox extension does to provide more information about the suitability of the content using Content Labels.
Do you know how/why this has happened?
Helene Haughney says 
Paul G says 
Ted says 
Ross Tweedie says 
You got lucky! Your answer is in the post below…
http://googlewebmastercentral.blogspot.com/2007/10/webmasters-can-now-provide-feedback-on.html
February 28th, 2008
I see it as a good thing for a website as you get more space on the SERP than all the other sites.
February 28th, 2008
You’ve really never heard of sitelinks? I find that hard to believe. Isn’t POWDR (or is it POWDER now?) all about search?
http://google.com/support/webmasters/bin/answer.py?answer=47334&topic=8523
February 29th, 2008
Google seems to be serving up sitelinks when Googlebot can find and follow a sitemap. The sitelinks are pretty standard–I think they’re useful. In my experience, if Googlebot’s automated process discovers a sitemap with sitelinks that point to one another, you have a good prospect of getting the link list displayed on a search for your site.
February 29th, 2008
@Ciaran - that’s why I hire people who are smarter than me
POWDER is the W3C name for Content Labels. We’ve named our Firefox extension powdr.
February 29th, 2008
Hi Paul,
In answer to why it happened …. a question.
Question: Who does Google.com see as the "Leading independent authority and provider worldwide of Web Accessibility, Site Certification, Trustmarks and Mobile Testing products and services."
Answer: http://segala.com/
Google has been doing this sites it sees as THE Authority on a subject.
Very good news for Segala
Regards,
Eoin
March 3rd, 2008