Paul Walsh, the Irish Opportunist

I was conducting a search on an association called the BWDMA to see how it had progressed since the weird phone call I received from the guy who found it a few years ago. I say weird because I’m unable to explain it. He put himself forward as the Founder of an established and well respected independent association and asked that I change from Segala Accreditation to Segala Certification. We did, but certainly not because he asked us to.

After a little digging on my part, I found that he seemed to own lots of Web sites which all connected to each other; either by collaboration, hosting provider, technology provider or endorser. All linking back to BWDMA to say how great it was.

Anyway, one of Google’s search results led me to a site now called About us. (http://www.aboutus.org/Bwdma.com) It’s still claiming the following

The BWDMA is a “broad church”, inclusive organisation, open to all companies and individuals that have an interest in the new media sector. BWDMA is influence-driven rather than membership-driven.

The Association seeks to improve e-business standards through sharing knowledge, understanding and proliferation of best practice. To further its aims and objectives, the association actively solicits constructive relationships with industry, government, academia and other such bodies, as may have common goals or purpose.

The Association seeks to assist all industries with the adoption and application of Internet and related technologies to encourage development in the digital economy. The BWDMA endeavours to provide a gateway for businesses to purchase with confidence from reputable suppliers through the free procurement service Web Project Guide.

When you click on the ‘Go direct to the Website’ link, you’re taken to a weird looking portal where you can buy houses and find Russian brides.

When you click on the AboutUS logo to take you back to the homepage AboutUs (http://www.aboutus.org/AboutUs.org) and then select About AboutUs in the footer, you get the following

AboutUS is a wiki whose goal is to create a free and valuable Internet resource containing information both about websites and other community created topics/information. The site was pre-populated with information about many different websites and thousands of updates are now being made by people each day.

The vision of AboutUs hinges on the power of collaboration and the unique capacity of wiki technology to capture the coming together of communities.

Confused? Yeah, so was I.

So, what is BWDMA these days? Is it a Portal to help you find your next Russian bride, a Web site collecting information and displaying it in a different format, thereby adding to the noise that’s out there already, or, is it an Independent Association representing the interests of Industry? Is it trying to be all of the above?

I notice that Nomensa still talks about BWDMA on its Web site, so perhaps they can tell me more.

For a company/association who specialises in helping you to find more information about companies and associations, it doesn’t make it easy for you to find out more information about them!

Please let me know if you know what’s going on with this association.