Paul Walsh, the Irish Opportunist

I consult brands in how to be more innovative in marketing and product development (yes, I know they’re entirely different). Mobile Operator O2, is one of the companies embracing an approach I like to call permanent beta with a new project called Litmus. In summary, it’s a new developer community portal which will enable them to accelerate new content and applications direct to the consumer.

Check out my post on the BIMA blog if you’d like to read more.