Adult sites to adopt cloud-based family safety labels from MetaCert

We issued our first press release today. I’ve made small edits so it reads a little more like a blog post.

ICM Registry, which plans to start selling .xxx domain names later this year, has entered in to a multi-million dollar deal with MetaCert, to label every website issued under .xxx.

Consumers expect to find out more information about products in a supermarket by looking at the label on the back. In the same way, when consumers search the Web, they want to find out more information about content and its suitability before visiting a website. MetaCert makes this possible using a pioneering cloud-based labeling technology and certification products. MetaCert will offer products that help businesses display information about their malware scanning practices, how they treat consumers’ privacy, whether they offer free or paid-for content and more. Consumers can then decide which sites to visit based on this extra information inside search results.

More on the MetaCert blog.


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