Paul Walsh, the Irish Opportunist

I sent a tweet this morning to say I was going to do a ‘#followfriday’ for the very first time. A number of people asked me what that meant, so I’ve decided to write a short post to explain.

#followfriday is a way of recommending people you follow, to other users on Twitter. The idea is that those being recommended will gain new followers.

I feel so strongly about my recommendations that I’ve decided to write why I’m recommending them as potential people for you to follow.

People I recommend and why

@Sheetalmmehta (London)

Helping companies to go global, Innovation, Social entrepreneurship, Technology, Investment…

Sheetal is one of the most inspiring people I have ever met. Sheetal is the UK Dealmaker for the UK Trade & Investment. She sits on several advisory panels including Shelter, UNIFEM (United Nations Development Fund for Women), Digital Diaspora Network for Africa, and the LSE Alumni Mentoring Committee. Her volunteer work is extensive and she is currently writing a book on Social Venture Capital. One of her most notable accomplishments is her new foundation that enables developing communities to access cutting-edge technology based on a social enterprise model.

@Mikeyfletch (London)

Technology journalist, Events, Networking

Mike is an established business & lifestyle journalist. He’s launched three magazines on behalf of UK publishing house Haymarket Media Group & specialises in marketing, media & live events. He is Contributing Editor for Visit London and also owns a part-share in digital networking company Net.works. Mike is also one of the best connected, if not the best connected person in the entire UK events industry.

@PatPhelan (Cork)

Technology with a bias towards mobile, Connector, Innovation

Pat is the founder and President of Cubic Telecom, a well known disruptor in telephony circles and one of the leading voices of Voice 2.0. Pat has developed a number of unique products for the USA, UK and Irish markets including MAXroam, and is a board member of Global Roaming, a NASDAQ listed company (OTCBB:GRDB). Pat has a genuine passion for connecting people and has been responsible for connecting me with some truely amazing people.

@JackieDanicki (San Francisco)

Marketing (true expert in the use of new tools, techniques and trends such as social and Web 2.0), Connector, Writer

Jackie is an extremely direct person who always speaks her mind. She’s an incredibly insightful marketer which is difficult to come by. Almost every marketer and PR expert think they know how to make best use of Web 2.0 tools and techniques. Jackie does - which is why she’s the Director of Marketing at Qik; one of the most innovative mobile products companies in the world. Like Pat, Jackie has a genuine passion for connecting people and has been responsible for connecting me with some truely amazing people.

@Jobsworth (London)

Technology, Social Enterprise, Innovation, Writer, OpenSource,

JP has  spent most of his life working in the space where finance meets technology, for a number of very large firms. Since 2006 he has worked for BT, as part of BT Design, where he is Head of Innovation and Strategy. He has a passion for how work is changing: the paradigms created by globalisation, disintermediation and the web; the implications of virtualisation, service orientation and commoditisation.  JP is an inspiring speaker and writer, who I admire most for his passion for how technology can be put to good use for the benefit of society.

If you decide to follow any of these great people, or you do already, please feel free to retweet my message - they all deserve to be heard by as many people as possible.

You can also leave a comment with the people you recommend on Twitter.

Again this afternoon, Twitter, or the community more to the point, has come true for me. An Irish entrepreneur asked if I could recommend a lawyer or agency to help him claim debt from a UK based company. So, my first port of call was to ask the question on Twitter. I received no fewer than 8 recommendations publically, by email and by direct message within 10 minutes. Given that each recommendation has come from my community, I’ll have much more trust in passing on the information than had I say, conducted a search on Google.

Don’t get me wrong, I wouldn’t like to take advantage by being lazy and getting others to do my search for me - I too, contribute by providing feedback to people looking for recommendations.

Whilst I’m writing this post I might as well highlight the point further by telling you about my trip to New York – I posted the request for a recommended restaurant based on my location. Not only did I get a great response, some people actually went out of their way to search on Google and then read reviews before passing on the recommendation to me. Stunning collaboration! I love it.

If you’re on Twitter then why not subscribe to my ramblings at http://twitter.com/PaulWalsh

It’s way too difficult for me to follow everyone back, but I do take the time to read every message directed to me and where appropriate, I reply either publically or privately by direct message - depending on how much crap I’ve already subjected the community to

So, do I need Google? Perhaps I do. But one thing is for sure, I certainly don’t rely on any type of search as much as I used to - trusted communities who use social networks to communicate and build relationships is the way forward. Remember one thing though, it’s all about people at the end of the day - not the technology.

How have your search habits changed, if at all? Do you use Twitter, Facebook or other tools/networks to find information?

Would you like to work with the UK’s longest established association to represent the interests of the interactive industry? If yes, we’d love to hear from you, via, twitter.

You’ve gotta embrace social media tools, techniques and importantly, communities, before you can even think about taking on BIMA’s public relations. So, please make sure you’re on Twitter and are a member of the BIMA Facebook group before getting in touch. Why? Well, if you need me to answer that question you’re not right for the job

I have quite a few PR people following me on twitter so this approach shouldn’t limit us to the extent that we don’t find anyone. Well, I hope not anyway.

Who I’m looking for

I’m looking for a freelancer or small agency to work on a contra basis. So, in return for your amazing craftsmanship with words and untouchable contacts within traditional media, we’ll help raise your own profile. You’ll also have the opportunity to educate industry via BIMA, with respect to the new PR world we live in today. You could even use your work with BIMA as a case study. That’s it. More defined requirements should actually come from you.

I’d like to take this opportunity to thank immediate future for its amazing contribution to BIMA over the years. Katy Howell in particular has been personally very helpful to me over the past couple of years. Thanks Katy. Katy is of course, on twitter. You’re probably wondering why we’re looking for someone else if immediate future did such a great job. The answer is simple, Katy did such a good job that her company has grown quickly, winning all of Sony Europe, BT, Diageo, Kinder Kids, NSPCC and BBC in the last 3 months alone. Eek!

Please DM me to get the conversation going. I look forward to hearing from you soon. You’ll first need to follow me on twitter before being able to DM me.

I’ve decided to blog more often about the things I discuss on Twitter. I’ll continue to use Twitter in the same way I do now, but I feel that I’m not communicating enough with most of my social network.

What’s my social network?

In short, it’s you and the other people with whom I’m connected. We are connected by the very fact that you’re interested in what I have to say. By the same token, I’m interested in what you have to say, hence why I converse with everyone who’s kind enough to spend time to leave a comment.

My social network is made up of people. Within that network I have multiple communities, each community representing something unique. The three blogs I author for example, represent entirely different communities, each with some overlap.

• Personal blog = entrepreneurial stuff, connecting, networking, social media…
• Segala blog = trust on the Web, standards, search, semantic web…
• BIMA blog = mainly Industry, creativity…
• Twitter = all of the above

You’ll notice that Twitter represents all of my communities. But it only represents a very small percentage of each one and hence, a small percentage of my social network. That’s because only a small handful of each community is represented by the early adopters in each one.

As I said, I won’t stop twittering. It’s a fantastic way to get to know more people whilst strengthening relationships. Twitter is also the world’s most comprehensive news feed and periodic replacement for a search engine when searching for stuff such as contact details or recommendations.

Think about it for a minute, do you sometimes Twitter messages that warrant a blog post? Does laziness encourage you to opt for the more accessible Twitter?

Every month, Robert Loch and I host an event called Top Cats. The goal of the event is to forge stronger ties and greater collaboration between the internet start up, mobile, interactive marketing, TV and advertising communities.

There are no formalities apart from my introduction to the evening and we don’t have speakers. It’s an informal gathering of likeminded people, many of whom end up collaborating on very interesting projects.

Who qualifies to be a Top Cat

• Established Agencies = Founder/CEO/Chair
• Technology Providers & Brands (big companies such as Microsoft and the BBC) = Director/Head or other senior decision maker
• Startups = Founder/CEO/Chair + secured VC funding or have a seriously good track record
• Other = Publishers, Editors, Authors, TV Personalities, Establish Journalists, you get the picture.

I’m going to have a chit chat with a few people tonight and stream it live via my mobile. Keep an eye on my Qik account and feel free to comment and ask questions in the live chat room. It might be better to subscribe to my Twitter feed so you get a text message each time I stream live.

So, another Top Cats event is upon us. Check out the names of those who have said they can make it this month.

Who’s coming tonight

• Alex Hoye, Chair, Faction/Buildersite
• Alexis d’Amecourt, 19 Entertainment
• Andrew Shorten, EMEA Platform Evangelist, Adobe
• Andy Co Founder, Agency Mobile
• Andy Finney, Founder, ATSF
• Andy MacLaren, Co-founder, Agency Mobile
• Angela Kirkham, Publishing Manager, Online Marketing, O2
• Armando Ruffi, Co-founder, Zubka
• Ben Johnson, Principal, Both Vitruvian Partners
• Brian Hoadley, Managing Director , phunQube
• Caspar Craven, Co-founder, Trovus
• Catherine Toole, MD, Sticky Content
• Cathy Grimes, Marketing Manager Personal Solutions, Equifax
• Charles Astwood, Founder, London Eating
• Chris Wood, CEO, Top Table
• Craig Hill, Founder / Chairman, Digital Outlook
• Dan Morris, Managing Partner, Splendid
• Daniel Appelquist, Senior Technology Strategist, Vodafone Group
• David Hart, Director, Codegent Ltd
• David King, Director, APCO Online
• Dennis Greene, Head of E-business, Royal Mail
• Dr Anxo Cereijo Roibás, User Experience Research manager, Vodafone
• Edward Charvet, Co-founder, Trovus
• Elizabeth Varley, Editorial Director, Online Content UK
• Farzad Jamal, Group Internet Controller, Northern Shell
• Felix Velarde, Founder, Underwired
• Hamish Gordon,
• Irfon Watkins, CEO, Coull
• James Booth, Co-founder, Rockabox Media
• James Pimentel-Pinto, Managing Director, Agency Mobile
• Jasmine Birtles Founder/MD, Moneymagpie.com
• Jemima Kiss, New media reporter, Media Guardian
• Josephine Fraser, Social/Educational Technologist
• Julia Eilon, AMF Ventures
• Justin Bradley, Head of Digital Television, Sixth Sense UK
• Justin Champney, Head of Brand Innovation EMEA, McCann Worldgroup
• Justin Cooke, Managing Director , Fortune Cookie
• Mairi Clark, Editor , Revolution Magazine
• Mark Fallons, Head of interactive, McCann
• Mark McDermott, Director, Codegent Ltd
• Martin Lowde, 19 Entertainment
• Mike Butcher, Editor, TechCrunch
• Mike Risman, Managing Partner, Both Vitruvian Partners
• Nick Halstead, Founder, Fav.or.it
• Omaid Hizwazi, Co-founder, Crayon
• Paul Canty, Founder, Preloaded
• Paul Duncanson, Managing Director, Creativebrief
• Peter Ogden, Producer, ITV
• Richard Daish, Head of Mobile Services, Chelsea FC
• Richard Titus, Acting Head of UX&D, BBC FM&T
• Rob Corradi, Founder, Preloaded
• Rob Walk, Managing partner, NovaRising
• Robert Killick, MD, cScape
• Robin Charney, Sr. Marketing Manager - Web Platform Solutions, Adobe
• Robin Howard, Client Services Director, BT
• Satish Jayakumar, Co-founder, AdJug
• Scott Gallacher, Director of Online & Partner Marketing, BskyB
• Simon Grice, Founder, ideas.org
• Stephanie Bouchet, Marketing Director, Joost
• Theodore Emiantor, Managing Director, Westminster Accountancy
• Tim O’Neill, Founder / MD, Reactive
• Tom Nixon, Founder, Nixon Mcinnes
• Tom Sacchi, Founder / Director, Unit9
• Tony Cocks, Microsoft
• Will Jeffery, Managing director, Maverick Media
• Will McInnes, MD, Nixon McInnes

Hosts

• Robert Loch, Founder, Internet People & Founder, That’s Useful
• Paul Walsh, Chair, BIMA & Founder, Segala

Thanks to Adobe for their sponsorship this month.