Paul Walsh, the Irish Opportunist

I was going to leave a comment on Bernie Goldbach’s blog post entitled Silent LinkedIn Generation but thought better of it, mainly because it’s a post I’ve been meaning to write anyway. I started to enjoy reading the post until I saw a link to a post that I had written last year. Linking to my post in confinement would have been ok.

However, it followed this assumption from Bernie

Their dismissive approach papers over their youth. Because most of the social networking gurus strutting their stuff did not use e-mail before 1990.

That’s a wild assumption and one I didn’t appreciate. Before I reiterate my thoughts about Facebook and LinkedIn in full, I’d like to address his assumption because you should ‘never assume’. I was one of the very first employed by AOL when it was a small startup during the mid 90’s. Amongst launching 56k modem protocol and many other interesting technologies such as AIM, I had to self-each myself how to build a Web site so I could teach the trainers, who then taught the technicians. So, like many others who have commentated on the subject, I’ve been around a while. Now that I’m finished with the anatomy size comparison in the mirror I’d like to address the debate.

I don’t dismiss LinkedIn or any other site/tool/technique for the latest fad. I make the switch when the current incumbent adds little to no value to me personally. I like LinkedIn. It does what it says on the tin. But for me, that’s not enough anymore. I continue to use Facebook for many business related activities. For example, I offered the position as Chair of Segala to one of my connections on Facebook recently. Why? Well because it’s the only way we communicate (apart from face to face of course).

As I’ve said before, the people with whom I’m connected on Facebook include some of the most senior people at the biggest brands in the world, as well as government agencies and design agencies. Facebook isn’t dead. It’s only dead to those who move from fad to fad.

I never went to university so I don’t have university friends on Facebook. My 586 Facebook connections is mostly made up of the people with whom I’m connected in real life. Although Facebook has and continues to help me create and build new meaningful relationships with people I may not otherwise have met.

I was going to link to my post to which Bernie links, but it’s still on the Segala blog. It was supposed to be moved to this blog along with everything else that’s not related to Segala’s business so I’ve published my original thought piece below. The original post attracted 40 comments so it managed to stimulate a debate. I believe it triggered a few email forum debates too.

My original thought piece which holds truth today

Ok, for the last time and to put an end to some speculation, I’m no longer updating my LinkedIn profile (full stop).

The reason is simple. I use Facebook as my shop window, into which you can see who I am, who I know, what I stand for, what I’m working on, where I am and anything else I’d like you to know. If I write a blog post, send a twitter or have pictures taken of me talking at an event, you’ll see them via my RSS feeds which are pulled in from various Web sites.

You’ll even see pictures of me looking pissed (even though I’m not in 99% of them, honest). You’ll also see information about projects I’m working on and networking events I’d like my friends and colleagues to attend. Think of Facebook (my use of it anyway) as a very discrete marketing tool, albeit a byproduct of using the tool and network for fun.

I don’t expect all my LinkedIn connections to ‘move’ to Facebook, but I woud like them to register a Facebook account if they’re really interested in ‘connecting’ with me. Some are likely to be skeptical, assuming Facebook isn’t for business people. If you’re one of these people, think again and look at my list of friends. Amongst them you’ll find very senior, connected and respected people from organisations such as Microsoft, Vodafone, O2, emap, BT, New Media Age (NMA), Haymarket, Conchango and the BBC to name but a few. Then, look at their network of friends… you’ll notice that many of us have mutual friends. This is the best implementation of technology I’ve seen to help build circles of trust.

Facebook enables me to ‘engage’ with friends and colleagues on a regular basis. It helps me to build new relationships and strengthen current ones seamlessly. It even helps my close friends and I to communicate more frequently. I even find myself checking Facebook messages before opening an email client. Most of my personal messages are business related so it’s not as if I’m turning to fun before important work (although they are the same thing for me). I think it must be the personal touch of Facebook.

I would like to point out, that you are not forced to show people anything you’d rather not share. You can also control what you see of others, to ensure you don’t get swamped with stuff you don’t care about.

I will sometimes (however rare) accept Facebook connection requests from people I don’t know personally. This however, only happens when they’re friends of people I know well and trust. It must also be relevant. I also connect with people who are associated with organisations with which I’ve got a strong relationship. For example, I’ve started a group for BIMA (British Interactive Media Association). I Chair BIMA so it would be rude not to connect with members, all of whom I do want to engage with as much as possible! Facebook won’t replace the BIMA Web site, blog or email. It’s intended to aid the build of a community and promote BIMA related activity. Perhaps we’ll extend this to promoting the exclusive projects I’m working on with major brands.

For the record, I will continue to accept LinkedIn invites from people I know, but they’re worthless because I won’t be updating my profile and I won’t ever log in to use it. That is of course, assuming they remain Social Network 1.0 status while Facebook steams ahead as Social Network 3.0 service pack 16. Heck, I don’t even us Upcoming anymore for events.

So, get yourself onto Facebook if you wish to grab my attention or promote business and fun related stuff that’s relevant to both of us

This post is also intended to address blog posts written by people such as Richard Sedley, Wired Gecko, Aidan, Dennis Howlett. Jemima Kiss from the Guardian has written a nice light hearted piece. It’s also intended to address the few email forums that picked up on my twitter message about my move. Who said twitter doesn’t work?!

It’s sometimes easier to write your own post than it is to write huge comments on other blogs.

[Update] I definitely don’t need LinkedIn anymore as I’ve just exported my entire address book. They should look to import more feeds, rather than export everything.

I use Facebook less but only because I now use other tools with it, such as Twitter, with which I communicate with very early adopters of social media.

Do you think it still holds true. Have you stopped using Facebook? Do you use it more or less?

The Web Mission is taking 20 UK Web Entrepreneurs out to Silicon Valley at the end of April this year. The point is to enable the successful entrepreneurs to build relationships with great people in the US and to explore opportunities for their companies.

The Web Mission is supported by UKTI (UK Trade and Investment), Microsoft and Make Your Mark (the National campaign for enterprise). It’s organised by Oli Barrett (also found at http://dailynetworker.co.uk ) and by Polecat.

The trip itself will be a blend of organised activities from drinks receptions to a one day ‘Momentum’ event at Microsoft, one-to-one meetings and opportunities to visit companies in Silicon Valley, from VCs to start ups to high growth success stories. It is designed to coincide with Web 2.0 Expo, so there will be time to drop into that if this is interesting to the companies. They will be working with colleagues in the US to help populate a ‘local calendar’ of coffee shops events and informal drinks, the vibrant business scene for which San Francisco is rightly famous for.

Agenda

Day One. Saturday, 19 April
Arrival and welcome drinks

Day Two, Sunday, 20 April
Digerati Lunch and Optional Event

Day Three, Monday, 21 April
Momentum Event at Microsoft Campus

Day Five: Wednesday, 23 April
Web for Good Event: UKTI

Day Six: Thursday, 24 April
Optional Event: Meet an international Web 2.0 company located in the US
Wrap up Drinks

Day Seven: Friday, 25 April
Depart

Today, they’re opening up the application process to companies all over the UK. The entries will be filtered by UKTI, and individuals who have agreed to feed into that process include Mike Butcher from TechCrunch UK and entrepreneur Doug Richard. They will be looking at the organisation’s market potential, technology, traction, go to market strategy, management team and commercial viability.

Polecat will be assessing the applicants’ sustainability impact. The successful companies will pay a nominal fee which will cover flights, accommodation and passes to Web Mission activities. This will come at a subsidised rate, thanks to the sponsors.

Below are some views from a selection of people who they asked to give their take on what they’re doing.

The Web Mission represents an amazing opportunity for the best of entrepreneurial UK talent to visit Silicon Valley, and learn for themselves the differences that make the US a breeding ground for innovation and more importantly successful execution of ideas. With a spark of inspiration the UK has every opportunity to replicate that success on UK soil.

Michael Birch, Founder, Bebo

Innovation is global, and what better way to help than Web Mission: get the disruptors from both sides of the Atlantic to meet and discuss how they are creating the future. A great initiative!

Fred Destin, Atlas Venture

San Francisco is the world’s leading startup centre. The importance of building ties with the web community there can not be underestimated. I congratulate all involved in this hugely positive initiative.

Robert Loch, Founder, Internet People

I think The Web Mission is a great idea. The best businesses are global from day one and initiatives like this help entrepreneurs build the networks they need to grow their companies internationally.

Nic Brisbourne, DFJ Esprit

In reaching across the Atlantic, the Web Mission is leading the way in networking key talents here with great opportunities in the USA. Good luck in Frisco!

Mark Prisk MP Shadow Minister, Enterprise & Competition

When we create a web business we create it for a global marketplace, we source our products globally, and we’ll probably end up being acquired by a global company or listing on a worldwide stock exchange. It’s absolutely right that we encourage the hottest web talent to look to the unequivocal pace-setter- Silicon Valley – for opportunities, inspiration, and partnership as we build Europe’s answer to the Google, Microsoft and Facebooks the other side of the Atlantic.

James Murray Wells, Glasses Direct

Successful in business comes from meeting people, sharing ideas and creating partnerships. ViaPost has benefited greatly from a close relationship with key partners in the UK such as our Accelerator partnership with Microsoft and we are really excited about the upcoming Web Mission in April.

Simon Campbell, CEO ViaPost

The Web Mission couldn’t come at a better time. The entrepreneurial spirit in the UK is more electric than ever, with communication channels to the US improving all the time. The current climate is one of collaboration and networking, with passionate individuals going out of their way to connect other like-minded peers so they can build stronger relationships, leading to more business.

The Web Mission is testimony to the kind of thought leadership that the UK could do with more of. Again, people going out of their way to help other entrepreneurs to build stronger ties with the US. This is a fantastic opportunity for the UK’s top entrepreneurs to build their businesses by either securing investment, collaborative, partnership opportunities. This is also an opportunity for the Americans to see exactly what the UK has to offer.

Paul Walsh, Chairman, BIMA (British Interactive Media Association)

As you can see from my quote above, I had way too much to say as usual. Please note however, that the opening of my second paragraph is dedicated to the guys responsible for putting this initiative together and driving it forward.

Hat tip to Oli Barrett, Bronwyn Kunhardt and Jim Lawn

The Paddies have done something like this before

I just wonder when Damien Mulley (my new Head of Communications at Segala) is going to arrange the next Paddy’s Valley. He managed to pull this off last year with the help of Conor O’Neill and James Corbett. Whats more, they did it without sponsorship and state agency support! The upstarts, I mean, startups, that went out from Ireland included mysay, Loudervoice, Glowday, Nubiq, PutPlace, justroutes, pixenate, Pix.ie touristr, polldaddy, Eoghan McCabe, Spoiltchild, CoClarity, Bench’d, Relevant Media, Mobonode and Lukulu.

This is a call to Ben Metcalfe and any other Valley based person who would like to help, please do

Register now for the UK entrepreneur mission

According to InfoWorld, Facebook took a new step into the mobile realm on Thursday, launching a platform for operators designed to make its social networking application work better on mobile devices.

Vodafone is the first operator to use the Facebook for Mobile Operators platform and has started services in the UK and Germany, said Jed Stremel, Facebook’s director of mobile division. Vodafone will soon expand the program to Greece, Italy, Spain, Ireland, and Portugal.

The platform involves giving operators a set of technical specifications intended to resolve some frustrating hang-ups when using Facebook on a mobile phone rather than a PC, such as smoothing out login problems and opening up other features, Stremel said.

The move by Facebook, which ranks next to MySpace as one of the most popular social networking sites, is intended to grow its user base, which the company estimates at 64 million users. So far, the company says it has 6 million users of Facebook Mobile, an unsupported mobile version of the Web site that will now get full support, Stremel said.

At the moment, the mobile site does not have any advertising. Stremel would not reveal the financial details of Facebook’s deal with Vodafone, although he said operators will be able to generate revenue from data services as their subscribers access Facebook.

It sounds like Vodafone are likely to build a Facebook application, not provide mobile Web version of Facebook.

The company is hoping to lure more operators by the simplicity with which they can enable Facebook, Stremel said.

Facebook has created special Web pages with instructions on how operators can set up their systems, he said. The instructions, for example, let operators add system settings that will let their subscribers send MMS with photos or video to their Facebook profiles, Stremel said.

The platform also includes other specifications designed to stop abuse of Facebook, such as spamming, Stremel said. When someone sends their first MMS with a photo to their profile, the user is sent back a confirmation message with a code or a link. That confirmation then links that person’s phone with their Facebook account, Stremel said.

My thoughts

I’m confused. Why would Operators do anything to enable a better user experience for Facebook? They don’t do it for any other content provider, at least not without taking a large percentage of the revenue. This won’t be possible with Facebook unless they charge for access. It’s not as if they’re going to make anything from picture messaging as they suggest.

Does this mean that Vodafone is going to charge users to access a mobile version of Facebook? Why doesn’t Facebook simply build a mobile friendly Web site that works, like every other company that cares to make their site more mobile friendly.

As I’ve said, I’m confused, so please let me know if you have better insight, or a theory to support the relationship.

Source InfoWorld

A fellow Twitter buddy asked for feedback regarding the hardware and software we use. I twittered my answer but it’s something I’ve been meaning to write a post on, as I think it says a lot about who we are in the context of our working environment. Drew Buddy is the Head of ICT at his college and I think, he’s using this feedback to collate a report.

So, what does the picture above say about me? Well take a close look. It’s a sticker of the Microsoft Blue Monster eating the head of Mozilla on my Apple MacBrook Pro. That sums it up nicely; I’m happy to use the most approproate hardware and software as long as it meets my requirements.

The picture should demonstrate that I’m open minded because although I’m a known standards enthusiast, I like to use the proprietary technology produced by Apple and products produced by the perceived monster and non-standards compliant Microsoft.

My hardware

• Apple MacBook Pro
• Apple iPhone
• Apple iPod
• Cannon Ixus 950
• N95 for Qik streaming

Software

• Microsoft Office
• Microsoft Vista (but don’t use it often)
• Waiting for Live Writer for the Mac (blog authoring tool)
• Apple Mail (the ‘geniuses’ at the Apple store recommend Entourage)
• Apple iCal

Internet

• BT Broadband (they are the most reliable!)
• Google Docs (but don’t use it often)
• Google Reader for keeping up to date on blogs
• Gmail (but only as a backup for my POP account)
• Wordpress for Corporate Web site and personal blog

My Social

• Facebook (for connecting/communicating with non-geeks)
• Twitter (for community building with early adopters/geeks)
• Qik (for live streaming my presence)

Office environment

• Home office
• Adam Street private members club

The fact that I’m happy to work from home demonstrates that I’m overly generous to my staff as our HQ is in the heart of Dublin’s most affluent area and designed by John Rocha

This post is intended for Drew, but please feel free to help him collate enough data to produce a meaningful report by leaving a comment about the stuff you use every day. I’d like to know also.

[Update. After actually seeing the paper for myself, I can tell that my blog wasn't 'awarded' anything as the title of this post suggests. It was featured in Blogspot of the week, which I'm just as happy with.]

I’m absolutely over the moon about this. We all like our egos stroked from time to time and I’m no different to anyone else. This is particularly true because Segala (or I) have never been nominated and therefore have never been in with a chance, to win an award. Segala has purposely stayed below the media radar until now. My partner in crime, Asheesh Dewan and I have spent the guts of €1m on our new business model and technology so that it would be fit to take to investors. I’m hoping that 2008 is the year that everyone will be talking about Segala and our method of enabling more trust on the Web.

To win best blog of the week by the Irish Times is a great start to 2008. My thanks go to Damien, my new Head of Communications for suggesting that I decouple it from the Segala blog (notice I didn’t say Marketing Director, that’s old school). I must admit, I felt liberated when I started writing here. It’s as if I felt that bit closer to you, as a reader/contributor. Kamrul also did a great job building it within 2 days of Damien’s suggestion. Let me know if there are any features you particular like or dislike or if you think I should implement something.

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