Paul Walsh, the Irish Opportunist

The BIMA Awards (BIMAs™) now rightly take their place on the top shelf of prestigious Awards, alongside the BAFTAs, the Brits and the Oscars.

To win a BIMA, therefore, is truly the highest accolade in a very competitive world.

BIMA has never shrunk from its responsibility to reflect the very highest standards of creativity and innovation and caused controversy some years ago when it considered that the measure of work in one particular category was not of sufficient merit to be awarded a winner’s trophy. More recently, the industry applauded BIMA’s decision when it announced that the judge’s favourite – the BIMA Grand Prix – was the winning entry in the student category.

The Association is run by 12 strong Executive team with me at the helm as Chair. I know I know, I don’t look old enough

Until now, the Awards Committee has included only members of the Executive. For the first time ever, the Committee for 2008 is made up of Executives and non-Executives. This demonstrates how the Association is more engaging and transparent.

The bold move is already proving to be the right thing to do. The enthusiasm amongst the team is electric. Watch out for a new format. If you thought it was difficult to win a BIMA before, wait for 2008. It will be easier to identify where your work fits in, but we’ve halved the number of trophies. Why sit through 21 announcements when you could be enjoying a fantastic gala followed by a cool after-party.

So, here it is, the committee…

BIMA Awards Committee

Clare McDonald

Committee Chair
Creative Director, Interactive Media Agency, Bskyb

Having started life as a print designer of unwearable computeraided fashion, Clare realised that her passion for the pixel needed to be directed into a relevant world. No one ever was going to wear her LCD coats!!! While studying at the RCA Clare worked on the very first RCA CDRom for the end of year show and helped push forward the concept of digital design and its marketing potential within the fashion department and beyond. This left Clare with both a huge passion for collecting shoes, wearing odd outfits, dodgy CDRoms and also a desire to help people achieve their ambitions. It also allowed her to truly develop her cross platform approach to the design process and solution building. She also fell in love with “the web”. Over the next 15 years a series of interesting positions in the UK and the US in fashion, interactive and entrepreneurial businesses landed Clare finally as Creative Director of the Interactive Media Design Agency in Bskyb.

Responsible for the creative direction of interactive properties, Clare helps build visual strategies and creative solutions with her award winning team to develop online, mobile, interactive tv, blue sky thinking and brand solutions for Bskyb. This is a highly directional and strategic position, that is forging a new creative force within Bskyb and the European entertainment market. Utilising earlier experience with early online video and projects for the likes of Microsoft, Office Shoes, IT Network, Open TV and the likes Clare and her team are truly pioneering online entertainment design. The future is looking incredibly interesting for Sky and a future that marries Clare’s cross media approach, mixed with a bit of pizzazz will have great results.

Paul Walsh (me)

You can read my biog here if you’re really bored.

Matthew Gorzkowski

Managing Director, Play

Matthew Bagwell is Conchango’s Creative Director and founder of creative agency, SignalOrange. Matthew has been called digital evangelist, offering insight into how people want to interact with organisations through multiple channels. He is capable of bridging the gap between inventing experiences made possible by web 2.0 phenomena and delivering them in reality.

Matthew Bagwell

Creative Director, Conchango

Matt began his Marketing career working for Saatchi & Saatchi in Europe and Shafter Advertising in the US where he helped to launch new products for major brands including Procter & Gamble, PepsiCo, Fujitsu and Nokia.

Recognising the potential of digital media, Matt joined Itraffic in San Francisco as Account Director. Here Matt led key accounts such as Disney and Buena Vista Entertainment before returning the Europe to join Itraffic London as Client Services Director where he oversaw the interactive marketing activity of brands such as British Airways and Hilton. In 2005, Matt co-founded Pay in conjunction with M&C Saatchi and former Itraffic colleagues Jon Sharpe and Ethan Segal.

Dr. Scott Gallacher

Director of Online & Partner Marketing, BskyB

Scott is responsible for Sky’s online sales & marketing across their full product portfolio including digital TV, Broadband, Telephony, HD, Mobile TV & Sky +. Sky, according to Nielsen, are the largest online spender in the UK underlining a commitment to digital, with their pioneering work in Behavioural Targeting winning the 2007 award for best use of research in media.

Scott is well regarded industry commentator & speaker, Chairing last year’s Revolution conference on Brand Advocacy and speaking at the Economist Marketing Director summit in March on the challenges facing marketing in the next 5 years as well as addressing Cranfield business school on the maturing of digital marketing.

Previous to BSkyB, Scott worked at OgilvyOne as Client Services Director for the American Express International Online account covering 38 countries. Prior to this he served as a Vice President for Digitas. Scott holds a PhD in Multimedia innovation & social learning from Edinburgh, M.Sc. in Human Computer Interaction from Heriot Watt and a BCom in Business Studies from Edinburgh.

Chris Clarke

Executive Creative Director and President, Digitas London

Chris has been at the forefront of the digital industry since the late 90s. In 2000 as a UK founder of pioneering digital agency Abel & Baker, Chris brought a new level of creative excellence to the nascent digital industry and won a number of awards including Campaign Direct, Revolution, Clio and Cannes Cyberlions for clients such as Virgin Mobile, The AA and MTV.

In 2002 Abel & Baker was bought by leading web agency Wheel. While at Wheel, first as Creative Director of Abel & Baker then Executive Creative Director of Wheel, Chris helped turn the creative reputation of the agency around, delivering award winning work and driving an extensive change management process to make Wheel an ideas led creative business. Key client achievements at Wheel include winning BT, the global roll out of Brahma beer, and bringing prestigious clients such as ABSOLUT Vodka and Sony PlayStation Europe on board. Chris also oversaw numerous corporate website projects for clients such as Allied Domecq, United Biscuits and Unilever for whom Wheel managed the global rollout of Unilever.com in 26 languages.

Since joining Digitas London in April 2006, Chris has re-invigorated the creative product, winning new business with Vauxhall, Shell and HP, rolling out a network of offices in Europe and winning a Campaign Digital Award.

Chris is a multi-award winning creative with Cyberlions, LIAA, Clio, Revolution, Campaign Direct, Campaign Digital and D&AD awards to his name. As a founder in the UK of digital pioneers Abel & Baker, Chris was responsible for some of the first Rich Media and viral work done in this market.

Daniel Birch

Creative Director, Freestyle Interactive

As a Creative Director who has worked at a number of top London agencies LBi (then Oyster), AKQA and twentysix Daniel now leads the creative and delivery teams at the midlands largest digital agency Freestyle Interactive. This gives him genuine perspective across all aspects of digital channels.

As a Creative Director of Freestyle it is his role to lead and define the user experience on their clients. With wide ranging experience in leading multidiscipline teams of designers, developers, writers and architects he is able to bring the right solutions to a wide range of online of projects.

As the board level role responsible for project delivery through the project management team Daniel has a clear understanding of the delivery challenges faced by project managers and can appreciate what it takes to deliver an awarding winning creative solution.

Daniel’s belief in balancing the desire to win awards with developing the right user experience for client’s customer puts him in a unique position. As a Creative Director Daniel has found the opportunity to have an opinion on all this creative but will be frequently found client side asking awkward questions or bothering project manager’s to try and understand how Isle Interactive can be more efficient – all with the goal of giving the creative a better chance to design better and with more insight.

A genuine understanding of all aspects of the digital build process and experience across kiosk, mobile web and iTV means Daniel is able to combine a wealth of experience to developing a framework for creative teams to work in. A desire to work on projects that are created in a less that ideal situation, short time frames, limiting timeframes or conservative outlook means he has an affinity for recognising others who have succeed in this conditions.

The client list is long and varied, as you’d expect from nearly 12 years of working in the industry. From mobile guidelines for Orange to ground up redesigns for Natwest and Abbey and campaign work for Volvo and Drambuie the experience is there.

Janice Cable

Principal Administrator, BIMA

When she joined BIMA, Janice brought with her the experience of a lifetime working with trade associations, mainly in the music industry where she considered herself extremely privileged to be able to work with some of the most influential industry doyens and talented composers, artists and broadcasters in the UK. She has considerable experience in arranging and coordinating exhibitions, seminars and conferences, both in the UK and abroad, and was responsible for organising industry social events, both lunches and black tie. Her previous involvement has been extremely valuable for the administration of the BIMA Awards as, amongst many other tasks, she prepared and managed the selection of the UK entry for the Eurovision Song Contest. She hasn’t done this for ten years which, incidentally, was the last time the UK won!

About BIMA

Established in 1985, the British Interactive Media Association (BIMA) is the industry’s longest established association to represent the diverse interests of the UK interactive industry.

In short, it’s BIMA’s mission to ensure the UK remains the centre of excellence worldwide for creativity within the interactive industry.

According to Marie Boran

John Collins said: a lot of speculation at the moment about an irish iphone release. i have the story but am sworn to secrecy.

It is O2 in my opinion. I’ve been meaning to write a post about the iPhone to explain why you shouldn’t bother unlocking it for a network operator that doesn’t support EDGE. The iPhone is absolutely fantastic for lots of reasons that I’ll go into later in another post. The browser is

Don’t bother with the iPhone if it means browsing on a network that doesn’t support EDGE. It’s not just dreadfully slow, it doesn’t actually work most of the time.

So, with that in mind, O2 Ireland is the only choice for Apple. O2 Ireland (as far as I know) is the only operator in Ireland to support EDGE.

I noticed Damien Mulley blogged about this just before I put finger to keyboard and his argument is more compelling.

According to InfoWorld, Facebook took a new step into the mobile realm on Thursday, launching a platform for operators designed to make its social networking application work better on mobile devices.

Vodafone is the first operator to use the Facebook for Mobile Operators platform and has started services in the UK and Germany, said Jed Stremel, Facebook’s director of mobile division. Vodafone will soon expand the program to Greece, Italy, Spain, Ireland, and Portugal.

The platform involves giving operators a set of technical specifications intended to resolve some frustrating hang-ups when using Facebook on a mobile phone rather than a PC, such as smoothing out login problems and opening up other features, Stremel said.

The move by Facebook, which ranks next to MySpace as one of the most popular social networking sites, is intended to grow its user base, which the company estimates at 64 million users. So far, the company says it has 6 million users of Facebook Mobile, an unsupported mobile version of the Web site that will now get full support, Stremel said.

At the moment, the mobile site does not have any advertising. Stremel would not reveal the financial details of Facebook’s deal with Vodafone, although he said operators will be able to generate revenue from data services as their subscribers access Facebook.

It sounds like Vodafone are likely to build a Facebook application, not provide mobile Web version of Facebook.

The company is hoping to lure more operators by the simplicity with which they can enable Facebook, Stremel said.

Facebook has created special Web pages with instructions on how operators can set up their systems, he said. The instructions, for example, let operators add system settings that will let their subscribers send MMS with photos or video to their Facebook profiles, Stremel said.

The platform also includes other specifications designed to stop abuse of Facebook, such as spamming, Stremel said. When someone sends their first MMS with a photo to their profile, the user is sent back a confirmation message with a code or a link. That confirmation then links that person’s phone with their Facebook account, Stremel said.

My thoughts

I’m confused. Why would Operators do anything to enable a better user experience for Facebook? They don’t do it for any other content provider, at least not without taking a large percentage of the revenue. This won’t be possible with Facebook unless they charge for access. It’s not as if they’re going to make anything from picture messaging as they suggest.

Does this mean that Vodafone is going to charge users to access a mobile version of Facebook? Why doesn’t Facebook simply build a mobile friendly Web site that works, like every other company that cares to make their site more mobile friendly.

As I’ve said, I’m confused, so please let me know if you have better insight, or a theory to support the relationship.

Source InfoWorld

My new Head of Communications has advised (eh, no, he has told me) to create a new blog under my name and move my non-Segala related posts with me. I must admit, this is something I’ve been pondering for ages as the Segala blog has attracted a great audience, but one that is perhaps, a little diverse for it to gain real benefit.

I think Dennis Howlett will agree that this has been a good move as I’ve asked him for advice on this matter in the past. I should have plenty of real estate to include my buddy’s gapingvoid widget too.

By splitting my posts between the Segala blog and here (oh, and BIMA), I hope to make my writing a little more relevant for you. Mind you, my writing skills aren’t likely to improve, I’ll continue to use poor grammar and spell things as if I’m looking in a mirror. I’m likely to cross-post where I feel my thoughts where relevant also.

I’ll continue to post on the Segala blog about the Semantic Web, Accessibility, Mobile Web, Standards, W3C, Content Labels, Trust, Search and anything else that’s relevant to Segala. This should make what we’re launching in 2008 much more prominent.

On this blog, I intend to cover everything else that I used to cover on Segala’s blog, such as Social Media, Web 2.0, Web and Mobile Trends, Twitter, Facebook, Networking, Events, Connecting People and anything else that I have an opinion on. I might even write about some personal stuff.

Kamrul, our Wordpress and PHP guru, is currently working on an Semantic Web application for Aido, but I’m hoping to squeeze a couple of hours out of him today to get some minimum functionality added to this blog, not to mention a little branding.

I don’t expect many comments left on this post because my mother doesn’t even know about it yet. However, if for some reason you stumble across this post before it falls off the edge of the blog with the introduction of new posts, please provide some feedback on what functionality you’d like to see?

Would you like to see any of the following on the sidebar

1. Most recent comments and who made them?
2. A summary of posts with the highest number of comments?
3. Digg?
4. Photographs of the people who left comments?
5. Recent Readers (MyBlogLog)?
6. Tag cloud or Recent Posts?
7. My last Twitter message?
8. My followers twitter messages?

Please ignore any design or layout changes (breakages) as Kamrul and I make changes on the fly to get this blog off the ground. We’ll transfer all my social media and entrepreneurial type posts from Segala to here, along with the comments next week. That should be fun.

I look forward to building a wee community here and hope you can be part of it

To subscribe to this blog, click here

• Founder and CEO of Segala, industry authority in content classification and Web standards compliance certification.
• Former executive at Eqos, a pioneer in the development of Web technologies for the B2B retail industry.
• One of the first to join AOL as a small startup in the mid-’90s. Key member of the team developing AOL’s UK presence and assisted with the launch of other AOL European territories. Has international experience within the telecommunications industry and has consulted companies such as Vodafone, O2, Orange, CMG and ADC Metrica.
• Chair of the British Interactive Media Association (BIMA) since 2006. Advisor to the British Council, helping to build and improve a digital pioneer program with Hong Kong and a 3 year entrepreneurial related project with India. Non-Executive Director at Newspepper.com and a mentor to the CEO of 3 Dynamics, a Hong Kong based games company.
• Partner in a group of award winning, Michelin-rated restaurants in Dublin.

Slightly longer biog

Paul is the Founder and CEO of Segala, a specialist in Web standards compliance certification and an expert in content classification using a method based on the Semantic Web called Content Labels.

Prior to Segala, Paul was an Executive at Eqos, a pioneer in the development of Web technologies for the B2B retail industry.

Paul was one of the first to join AOL as a small startup in the mid 90’s where he was the first Technical Accounts Manager and International Beta Coordinator. He was a key member of the team developing AOL’s UK presence and assisted with the launch of other AOL European territories.

Paul has international experience within the Telecommunications Industry and has consulted for companies such as Vodafone, O2, Orange, CMG and ADC Metrica.

Paul was re-elected Chair of the British Interactive Media Association (BIMA), the longest established Industry association to represent the interests of the digital industry, in May 2007 after serving as Chair in 2006, and as a member of the Executive in 2005.

Paul is an advisor to the British Council, helping it to build and improve the digital pioneer programme with Hong Kong. He is also advising them on a new 3 year entrepreneurial related project with India.

He is non-Executive Director at Newspepper.com and a mentor to the CEO of 3 Dynamics; a Hong Kong based games company.

He is also a Partner in a group of award winning Michelin rated restaurants in Dublin.

Paul also consults brands and agencies in how to adopt social media to deliver more innovative marketing to improve consumer engagement.

Contribution to Standards

• Instrumental in the formation of the W3C’s first ever incubator activity, to review Content Labels as a formal method of classifying and labelling content
• Segala’s W3C Advisory Committee Representative
• Founding Sponsor of the W3C Mobile Web Initiative and member of the Steering Council
• Active participant in the W3C Semantic Web Education and Outreach (SWEO) Special Interest Group.

How to connect with Paul

• Follow Paul on Twitter
• Connect with Paul on Facebook

Check out Paul’s company blog
Check out the BIMA blog that Paul created and now edits

I heard the Google mobile being touted around the time we were providing mobile test consultants to Disney, to help it setup a Mobile Virtual Network Operator (MVNO) last year. Unfortunately for Disney (and Segala for loosing the contract), it decided to can the project. I say unfortunately because it has the content to deliver a compelling family mobile, but it just didn’t get it technically or commercially in my opinion.

Read more…

I responded to a thread on the Mobile Monday list tonight in defense of the W3C Mobile Web Initiative (MWI) and those who want to make the Web more accessible to more people around the world.

Please refer to a recent post on this subject if you’re looking for hyperlinks to other resources.

I must declare an interest before commentating though. I’m a member of the W3C MWI Steering Council. Segala is not only one of the seven original Founding Sponsors, it’s also co-author of the conformance specification called mobleOK.

I must also declare that I’m particularly interested in mobileOK for two reasons. First, because it will help make the Web more accessible to more people, including those in developing countries where mobile is their primary access point to the Web. Secondly because making conformance claims about mobileOK will come in the form of a Content Label. As most of my readers will know, Content Labels underpin Segala’s business model of enabling trust on the Web based on compliance with standards and codes of conduct.

Now that I’ve got the disclaimer out of the way, whilst taking the opportunity to talk about Segala’s business proposition…

The Mobile Web vs WAP debate seems to crop up regularly as some people continue to protect their revenue stream from WAP, by claiming that the open Web on mobile devices is spawned by the devil.

The W3C MWI Best Practice Guidelines are of benefit to what some may call, traditional Web developers who know little if anything, about WAP or anything mobile. They simply want to build Web sites as they do today, but with the added benefit of them also working better on mobile devices.

Ok, so building mobile friendly Web sites isn’t easy and it’s not exactly perfect by a long shot. However, creating new standards is about future proofing. It’s not about creating a quick fix. They will continue to improve as will mobile technology, tariffs, bandwidth etc and has human behavior changes.

I met a guy tonight in Adam Street who very quickly (and wrongfully) *assumed* that I wanted to see the end of WAP as soon as I mentioned W3C MWI. I found him very defensive as if he were trying to protect his revenue stream, which comes from WAP and only WAP. I found his attitude to be very dismissive and typical of a WAP-centric extremist with no interest in anything outside of WAP. He is right to protect his revenue stream. I wouldn’t expect him to care about the future of the Web - that’s for us idealists to think about. Some of us get the commercials and some don’t. I’d like to think I’m in the former camp.

I reminded him that I never mentioned WAP, to which he replied, ‘yeah well the W3C is confusing developers’. First may I point out that there is room for both. Secondly, the W3C MWI in my opinion, is targeted at Web developers, not mobile developers. Accept the fact that mobile and Web developers are different. Some get both but most don’t.

The ‘one Web’ for me, is about bringing access to the current Web (hyperlinked documents as invented by Tim Berners-Lee) to mobile devices. It’s not about changing or impacting WAP sites which are developed specifically for mobile phones by mobile developers. There will always be a need to develop specifically for mobile devices. Likewise, there is a use case to develop one site that renders according to the device capability, whether that’s a desktop computer or a mobile device.

The W3C is being referred to as if it was wasting time/energy. May I point out that the W3C is made up of companies, government agencies, associations, universities, freelancers etc. from around the world. It’s not made up of a bunch of white coats at MIT. The W3C MWI includes every stake holder which has an interest in both traditional Web and mobile specifics.

The W3C is in my opinion the best and only consortium that should be responsible for creating and harmonizing *Web* standards - based on the assumption that it works with everyone who is qualified to contribute.

A debate has started on Vodafone’s BetaVine. If you’ve been reading my blog for a while, you’ll know that Vodafone provided me with exclusive rights to seed interest in the wider industry to help launch the Portal, after providing advice prior to its launch. Unfortunately I haven’t been able to find the time to continue commentating about it. Anyway, it’s doing exactly what I had hoped. It’s stimulating and supporting conversation within the industry. In this instance, it’s a heated debate which is likely to raise more awareness for the Portal if nothing else.

Luca Passani is the culprit (I mean that in the nicest possible way) responsible for starting the debate. If there’s one thing he’s good at, it’s starting a debate. Unfortunately he doesn’t know how to agree to disagree, or even respect the fact that he can sometimes be wrong.

My intention here is not to discuss the debate itself but instead, get people to use the right terminology. Ok, so my post about the correct spelling of Web site was a bit of a joke, but knowing the difference between WAP and the mobile Web is not, as it impacts end users for the worse.

It was a TechCrunch post that inspired me to write this note. I was about to post a comment but quickly realised that my message is important (and long) enough to warrant it’s own post. I’ve written about this previously where Luca has commented along with Google, Microsoft, .mobi, Opera and others. See here and here.

In my opinion, Luca has absolutely no interest in seeing the Web as we know it on the desktop, come to mobile phones. He is in favour of WAP and is an expert on the subject. WAP is not the mobile Web though, they are two entirely different technologies and he doesn’t have an appreciation for Web trends.

• WAP = sites built only for mobile phones
• Web = sites which should work on any device

WAP browsers and Web browsers look the same but what they display is completely different. One generates revenue for Operators and Content Providers and the other provides end users the ability to search and browse the Web. That’s why most end users don’t know the difference between a WAP site and a Web site. However, it’s not good enough to assume that they don’t care. It’s also wrong to assume they don’t want a choice.

In more detail
WAP sites are sites which have been built specifically to work on mobile phones. They do not work on desktop computers. This means if you come across a WAP site on your phone and wish to email the URL to a friend so they can see it at home, they can’t unless they’re using a mobile.

I used to own an LG Chocolate phone to demonstrate this point when giving presentations at conferences. I’d ask someone for the URL of their company Web site and then explain that it was impossible for me to view it on my new cool phone because it didn’t have a Web browser capable of displaying it.

Not all mobiles have browsers capable of displaying Web sites. Some phones come with a Web browser but it’s sometimes removed or hidden down the menu system by the Operator (not the manufacturer). Operators have always been extremely keen to keep it this way as they make money from WAP through revenue share deals with content providers.

It’s also worth mentioning that the Content Providers to which Luca and TechCrunch refer, are not likely to want users to access the Web (as invented by Tim Berners-Lee and harmonized by the W3C), as you do on a desktop computer. Otherwise they’ll stop making money through their commercial agreements with Operators. This means end users get whatever WAP sites Operators believe will generate the most revenue. This is not in the best interest of end users today.

It made sense to only offer WAP sites when mobiles were unable to display Web sites. It also makes sense to continue building WAP sites while mobile devices continue to improve, standards are adopted, prices come down, speeds improve and developers build Web sites so they work better on mobile devices.

In my opinion, we’re almost there. You only have to look at the recent launch of the iPhone to see what’s possible. It won’t be long before this capability is more widespread across more devices and the above points are addressed. As I keep saying, I’ve heard all the same arguments whilst at AOL in the mid 90’s. People use to say that online marketing would never take off because the Web was too slow, yada yada yada. The same type of people used to say that TV would never take off because it was so much smaller than the cinema screen.

End users do care about the difference between the two, or at least they would if told they were restricted to what the Operator wants them to see. Mobile stake holders make too many assumptions about what users want. That’s why the industry is so crap at getting it right.

So, can you see the difference between the two? If you had a mobile which stopped you from accessing the Web, would you care? Would you be happy to only view the WAP sites that your Operator forces upon you?

Please stop referring to WAP as mobile Web, it’s not. Just call it WAP.

From a customer point of view, you buy a mobile so you can surf the Web as you do from your desktop computer. Would you be happy to learn that you’re only able to use iMode, Live or other WAP sites?

I’ve written many blog posts and articles for magazines about the mobile Web. It’s a subject that I’m quite passionate about and one that Segala invests heavily in by helping to create W3C standards. We’re also investing heavily in testing and certification products for mobile Web standards compliance, which help our partners to deliver services in this area.

This post has two messages.

1. Why I think the Web is likely to become more readily available with the launch of Apple’s iPhone as it acts as a new benchmark for the industry.
2. Why I’ve now got second thoughts about buying an iPhone.

End users now realising the difference between WAP (premium content created specifically for mobile phones) and the open Web is the main reason I think the iPhone will act as a new benchmark for the industry.

Take a look at the comments on an older post if you want to read what some very qualified people think. Be warned, the comments alone total more than 17,000 words, but as I said, they’re very qualified sources and people I respect from companies such as Microsoft, Google, .mobi, MobileAware and Opera.

Until now, I’ve been hearing the same argument against small screens, standard-less browsers, speeds and price points, as I did during my AOL days in the mid 90’s. People need to look forward. The growth rate of Mobile technology improvements in particular, is far greater than any other major landscape change in IT.

I also had a run in with the CTO of Mozilla (owner of Firefox) on the BIMA blog that I edit, but I was proved right when Mozilla canned it’s mobile browser just weeks after my post. Interestingly, I used the iPhone back then to demonstrate how the Web will appear on phones.

I also believe the iPhone will help the Web become more accessible to people in developing countries. I’m not saying people in India will now access the Web through an iPhone. What I am saying is that mobile vendors will now need to wake up and start designing phones are are more supportive of Web browsing and are extremely easy to use. Mobile networks are cheaper than fixed line networks, so users are more likely to use a mobile than a PC. As Bill Gates once said (either that or I had a dream and came up with a great quote):

If I had a choice, I’d put a mobile phone in the hands of every customer, not a PC.

BANGALORE, India (AFP) - Google vice president and chief Internet evangelist Vinton G. Cerf has predicted that mobile phones, not personal computers, will fuel growth of the worldwide web as countries like India snap up millions of handsets monthly.

From 50 million in 1997, the number of people who have logged onto the Internet has exploded to nearly 1.1 billion, Cerf, who is considered one of the founding fathers of the Internet, said Tuesday.

Yet, the Internet only reaches a sixth of the world’s population, Cerf told reporters during a visit to this southern city, known as India’s Silicon Valley, where Google has a research and development facility.

You will get those other 5.5 billion people only when affordability increases and the cost of communication goes down,” said Cerf, 63, who joined Google in 2005. “The mobile phone has become an important factor in the Internet revolution.

I can’t help but feel that Operators will soon be forced into providing lower data tariffs when customers demand and consume more data through surfing the Web also. The iPhone demonstrates that it is feasible to browse the Web from a small screen. It’s not just about the weather and train timetables as I’ve previously stated when debating with my colleagues in the W3C Mobile Web Initiative (where I’m a member of the Steering Council and Segala is a founding sponsor and co-editor of the conformance document).

So, will you buy an iPhone? Steve Clayton says he’s not interested. After reading his post, I was reminded of how much I really hated the LG Chocolate device, which also has a touch screen. In fact, his opinion persuaded me to rethink my position on the iPhone. The LG was so annoying that I still have marks on the wall where it received a well deserved bashing every other week. The trouble is, it took a while before I grew to hate it. I wonder if the same will be said for the iPhone.

Carly Taylor from mobile operator Three made a similar statement to Steve regarding the slow response of text messaging. In an email to the Mobile Monday list, Carl wrote

One point that takes away some of the shine for the cool types who will buy it for its looks:

• My experience was that the touch UI is poor for texting.
• No feel, and fingernails get in the way (bad for most women).
• For volume text addicts this will turn them off quickly.

This has also got me thinking, as it’s something that would bug the hell out of me. In fact, I think this issue alone would turn me off the iPhone.

So, my verdict is to wait for feedback from people who have used it as their daily lifestyle device for a few months. I’d like to hear what users think about the slow texting and annoying touch screen quirks when the novelty has worn off.

Are you going to buy one?

I’m reading more and more reports coming in that O2 is going to sell the Apple iPhone in the UK. However, this doesn’t make sense to me because it’ll mean users will have open access to the Web and quickly realise that iMode (premium content which makes up for most of O2’s data revenue) isn’t what they want. What they’re looking for is the ability to access whatever Web site they want and not just what O2 want them (you) to see.

Then again, if O2 is to ship the all singing and all dancing device, they’re likely to either remove the Web browser altogether, or make it difficult to find. This approach isn’t unusual for Operators when installing their own ‘variant software’ before distribution to retail outlets. Just because mobile vendors include specific applications, it doens’t mean Operators will include them when selling on to customers.

O2 is certainly not likely to place the Web and iMode browsers where they have equal prominence. Or are they? Perhaps they productised iMode to make it’s proposition more attractive to Telefonica and now realise it’s time to offer off-portal content.

The last time I wrote about the Mobile Web vs the Mobile Internet (cough; premium WAP stuff) I received a stunning word count of more than 17,000 words in comments alone. That’s a small book. To add to this, they were from very qualified people I trust at organisations such as Google, MobileAware, .mobi, WURFL and Opera. As a founding member of the W3C Mobile Web Initiative Steering Council, this is a subject close to my heart. It’s an area which attracts a lot of much needed debate too, which I quite like.

In short, I haven’t seen the iPhone yet, but I’ve always believed (before Apple announced its launch) that it will revolutionise how people perceive, consume and create content for small devices such as PDAs and mobile phones. It will demonstrate that the Mobile Web is not only about train timetables and weather information for business people traveling from Slough to London, as most mobile specific experts seem to believe.

There are more people in the world without access to the Web than there are who do. Most of these people live in developing countries. They’re likely to use mobile devices as their primary access point to the Web as it’s cheaper to roll out mobile networks than it is fixed line. Don’t be fooled into thinking users in developing countries don’t use the latest devices either, because they do. They’re fantastic early adopters.

If we were to sneeze in the European mobile market today, the US would catch a cold 2 to 3 years later. However, this may soon change with the release of the iPhone if the yanks finally realise the full potential of mobile devices and how they can engage consumers. As I see it, the iPhone is on par with the release of the first Intel Pentium chip, which helped to revolutionise our thought process regarding the capabilities of personal computers and the applications that could run on them.

If you decide to take a look at my original post about Mobile Web vs Mobile Internet, make sure to read the comments as they splintered off into a separate conversation to the original post. Even the original title is a little different to the main conversation.