Paul Walsh, the Irish Opportunist

Would you like to work with the UK’s longest established association to represent the interests of the interactive industry? If yes, we’d love to hear from you, via, twitter.

You’ve gotta embrace social media tools, techniques and importantly, communities, before you can even think about taking on BIMA’s public relations. So, please make sure you’re on Twitter and are a member of the BIMA Facebook group before getting in touch. Why? Well, if you need me to answer that question you’re not right for the job

I have quite a few PR people following me on twitter so this approach shouldn’t limit us to the extent that we don’t find anyone. Well, I hope not anyway.

Who I’m looking for

I’m looking for a freelancer or small agency to work on a contra basis. So, in return for your amazing craftsmanship with words and untouchable contacts within traditional media, we’ll help raise your own profile. You’ll also have the opportunity to educate industry via BIMA, with respect to the new PR world we live in today. You could even use your work with BIMA as a case study. That’s it. More defined requirements should actually come from you.

I’d like to take this opportunity to thank immediate future for its amazing contribution to BIMA over the years. Katy Howell in particular has been personally very helpful to me over the past couple of years. Thanks Katy. Katy is of course, on twitter. You’re probably wondering why we’re looking for someone else if immediate future did such a great job. The answer is simple, Katy did such a good job that her company has grown quickly, winning all of Sony Europe, BT, Diageo, Kinder Kids, NSPCC and BBC in the last 3 months alone. Eek!

Please DM me to get the conversation going. I look forward to hearing from you soon. You’ll first need to follow me on twitter before being able to DM me.

Since writing my last post about how to win a Mac Air, I’ve been asked by journalists if they could have an exclusive and asked why I decided to run this little game. Here’s my response:

1. The exclusive has yet to be given. Although a national newspapper has it in Ireland specifically.
2. I’m running this little game to get people talking about my newest venture, wubud
3. I’m also doing it to demonstrate how the power of conversation with communities of people is the way forward. If it’s the way forward for brands then it must be the way forward for traditional media folk to embrace tools/communities such as Twitter in order to find out what’s happening in the world. I’m likely to announce what wubud is and who my shit hot team is, on Twitter at the same time as whoever gets the exclusive. Some of my team is known to every reader of this blog.

Go to Twitter now and following wubud. A Mac Air will be given away in a prize draw as soon as it reaches 5,000 followers. If you’re an American, help the small Irish guy raise his voice loud enough to be a squeak amongst Scoble’s and Calacanis’ of the world. If you’re not an American, show them that we can be just as noisy, well, almost.

Presents will be given to those who help raise awareness around this silly game. No rules. I will simply do a little research to see who I can hear loudest. Blog posts are already being written.

Do your bit for the environment and head to twitter now and follow wubud

[Update] Since writing this post, I’ve been asked by journalists if they could have an exclusive and asked why I decided to run this little game. Here’s my response:

1. The exclusive has yet to be given. Although a national newspapper has it in Ireland specifically.
2. I’m running this little game to get people talking about my newest venture, wubud
3. I’m also doing it to demonstrate how the power of conversation with communities of people is the way forward. If it’s the way forward for brands then it must be the way forward for traditional media folk to embrace tools/communities such as Twitter in order to find out what’s happening in the world. I’m likely to announce what wubud is and who my shit hot team is, on Twitter at the same time as whoever gets the exclusive. Some of my team is known to every reader of this blog.