What MyBlogLog is and why I like it

I wrote a post a few weeks ago, complaining about Yahoo!’s stupid integrated registration system. I was so pissed off with the login process I decided to can my use of MyBlogLog and Upcoming. Fortunately I’ve never had a problem with Flickr.

However, since removing the mugshots of my readers from my , I’ve felt like something has been missing. So, I’ve managed to sort out my login details and Kamrul has reinstalled the MyBlogLog widget.

What is MyBlogLog?

MyBlogLog provides a widget that you can place on your blog. MyBlogLog users who then visit your blog are automatically added to the “community” of visitors and you will usually see an image and/or text with the visitor’s user name. Only the most recent visitors MyBlogLog members, will show within the MyBlogLog widget (found on the sidebar to the right).

If you have a MyBlogLog account and remain logged in, your face will automatically appear in the widget on every blog you visit (assuming they have the widget installed - TechCrunch also has one). I didn’t really care for it that much until I had it removed from my . For some strange reason I missed seeing (some) of the faces of my community. I say ’some’ because only a small fraction of people have an account - not because I don’t want to see some people ;)

I’ve gone a step further than most . MyBlogLog users who leave comments also get their mugshot displayed beside their comment. It would be to encourage more to join.

Setup an account now and join the community.

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What is wubud?

Since writing my last post about how to win a Mac Air, I’ve been asked by journalists if they could have an exclusive and asked why I decided to run this little game. Here’s my response:

  1. The exclusive has yet to be given. Although a national newspapper has it in Ireland specifically.
  2. I’m running this little game to get people talking about my newest venture,
  3. I’m also doing it to demonstrate how the power of conversation with communities of people is the way forward. If it’s the way forward for brands then it must be the way forward for traditional media folk to embrace tools/communities such as in order to find out what’s happening in the world. I’m likely to announce what is and who my shit hot team is, on at the same time as whoever gets the exclusive. Some of my team is known to every reader of this blog.
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Follow wubud and win a Mac Air

Go to Twitter now and following wubud. A Mac Air will be given away in a prize draw as soon as it reaches 5,000 followers. If you’re an American, help the small Irish guy raise his voice loud enough to be a squeak amongst Scoble’s and Calacanis’ of the world. If you’re not an American, show them that we can be just as noisy, well, almost.

Presents will be given to those who help raise awareness around this silly game. No rules. I will simply do a little research to see who I can hear loudest. Blog posts are already being written.

Do your bit for the environment and head to twitter now and follow wubud

[Update] Since writing this post, I’ve been asked by journalists if they could have an exclusive and asked why I decided to run this little game. Here’s my response:

  1. The exclusive has yet to be given. Although a national newspapper has it in Ireland specifically.
  2. I’m running this little game to get people talking about my newest venture,
  3. I’m also doing it to demonstrate how the power of conversation with communities of people is the way forward. If it’s the way forward for brands then it must be the way forward for traditional media folk to embrace tools/communities such as in order to find out what’s happening in the world. I’m likely to announce what is and who my shit hot team is, on at the same time as whoever gets the exclusive. Some of my team is known to every reader of this blog.
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San Francisco here I come

I’ll be in San Fransisco between April 19th and 25th with The Web Mission. The initiative, headed up by Oli Barrett and Polecatting, will see 20 UK companies travel to San Francisco to explore new opportunities for growth with key people in Silicon Valley. I’ll try my best to do a review of each company before we head out. Although I’m not sure how likely that is, as I said the same after I sat on a panel at the Essential Web event.

I’ve already chatted with Mike Arrington, Sarah Lacy, Loren Feldman, Stephanie Agresta and others about meeting up. Can’t wait!

If you’re in town and would like to meetup with me, or any of the Web Mission troops, get in touch now. Either leave a comment or drop me an email paul at segala.com My agenda below is pretty fluid as it’s best to rely on impromptu meetings. I’m supposed to hook up with , and LinkedIn folk too.

If I get Segala to sponsor a party, what’s the best night? I wouldn’t want to clash with anything cool.

Let the and parties commence!

Agenda

Saturday 19th

  • 13:00 Arrive San Francisco
  • 15:30 Arrive at the Clift Hotel
  • 19:00 TechCrunch Welcome Cocktails
  • 20:30 Open invite at the Clift Hotel. Come join us.

Sunday 20th

  • 14:00 Free time
  • 14:00 - (?) Huge influencer BBQ at Brian Solis‘ house (Stephanie Agresta for the invite) I’m allowed to take some guest but keeping it exclusive.

Monday 21st

  • 09:30 - 14:00 Some stuff at Oracle. I’ll forgo this if something better comes up in the meantime.
  • 15:00 - 18:30 Free time
  • 19:00 - 21:00 HSBC ‘Going Global’ Event.
  • 21:00 - Free time

Tuesday 22nd

  • 10:00 14:00 Company Presentations to VCs (Menlo Park). This is closed unless your press or a VC. Please get in touch if you’d like to attend.
  • 15:00 - 18:30 Free time
  • 19:00 - 21:00 Intimate Candelit Dinner with Oracle.
  • 21:00 Free time

Wednesday 23rd

  • 08:30 17:30 Expo. I haven’t got a ticket yet though!
  • 18:00 - 19:30 Drinks/Nibbles at Bebo offices, hosted by Michael Birch.
  • 19:30 Free time. I’m pretty certain the Web Mission will have a party but I’d rather see them attend the parties that will already be arranged. I’m sure we’ll end up at the right party on the night.

Thursday 24th

  • 08:00 - 11:00 Hangover, do not disturb
  • 11:00 - 18:00 Free time
  • 18:30 - 20:30 Farewell Drinks and Canapés at British Consulate.
  • 21:00 Free time

Friday 25th

  • Head back to the UK. However, I might see if I can make it to New York.

Will you be in town during any of the above dates? As I asked earlier, what’s the best night for Segala to sponsor a party?

Any recommendations/suggestions would be greatly appreciated.

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BIMA Awards 2008 Committee

The BIMA (BIMAs™) now rightly take their place on the top shelf of prestigious , alongside the BAFTAs, the Brits and the Oscars.

To win a BIMA, therefore, is truly the highest accolade in a very competitive world.

BIMA has never shrunk from its responsibility to reflect the very highest of creativity and innovation and caused controversy some years ago when it considered that the measure of work in one particular category was not of sufficient merit to be awarded a winner’s trophy. More recently, the industry applauded BIMA’s decision when it announced that the judge’s favourite – the BIMA Grand Prix – was the winning entry in the student category.

The Association is run by 12 strong Executive team with me at the helm as Chair. I know I know, I don’t look old enough ;)

Until now, the Committee has included only members of the Executive. For the first time ever, the Committee for 2008 is made up of Executives and non-Executives. This demonstrates how the Association is more engaging and transparent.

The bold move is already proving to be the right thing to do. The enthusiasm amongst the team is electric. Watch out for a new format. If you thought it was difficult to win a BIMA before, wait for 2008. It will be easier to identify where your work fits in, but we’ve halved the number of trophies. Why sit through 21 announcements when you could be enjoying a fantastic gala followed by a cool after-party.

So, here it is, the committee…

BIMA Committee

Clare McDonald

Committee Chair
Director, Interactive Media Agency, Bskyb

Having started life as a print designer of unwearable computeraided fashion, Clare realised that her passion for the pixel needed to be directed into a relevant world. No one ever was going to wear her LCD coats!!! While studying at the RCA Clare worked on the very first RCA CDRom for the end of year show and helped push forward the concept of digital design and its marketing potential within the fashion department and beyond. This left Clare with both a huge passion for collecting shoes, wearing odd outfits, dodgy CDRoms and also a desire to help people achieve their ambitions. It also allowed her to truly develop her cross platform approach to the design process and solution building. She also fell in love with “the web”. Over the next 15 years a series of interesting positions in the UK and the US in fashion, interactive and entrepreneurial businesses landed Clare finally as Director of the Interactive Media Design Agency in Bskyb.

Responsible for the direction of interactive properties, Clare helps build visual strategies and solutions with her award winning team to develop online, , interactive tv, blue sky thinking and brand solutions for Bskyb. This is a highly directional and strategic position, that is forging a new force within Bskyb and the European entertainment market. Utilising earlier experience with early online video and projects for the likes of , Office Shoes, IT Network, Open TV and the likes Clare and her team are truly pioneering online entertainment design. The future is looking incredibly interesting for Sky and a future that marries Clare’s cross media approach, mixed with a bit of pizzazz will have great results.

Paul Walsh (me)

You can read my biog here if you’re really bored.

Matthew Gorzkowski

Managing Director, Play

Matthew Bagwell is Conchango’s Director and founder of agency, SignalOrange. Matthew has been called digital evangelist, offering insight into how people want to interact with organisations through multiple channels. He is capable of bridging the gap between inventing experiences made possible by phenomena and delivering them in reality.

Matthew Bagwell

Director, Conchango

Matt began his Marketing career working for Saatchi & Saatchi in Europe and Shafter Advertising in the US where he helped to launch new products for major brands including Procter & Gamble, PepsiCo, Fujitsu and Nokia.

Recognising the potential of digital media, Matt joined Itraffic in San Francisco as Account Director. Here Matt led key accounts such as Disney and Buena Vista Entertainment before returning the Europe to join Itraffic London as Client Services Director where he oversaw the interactive marketing activity of brands such as British Airways and Hilton. In 2005, Matt co-founded Pay in conjunction with M&C Saatchi and former Itraffic colleagues Jon Sharpe and Ethan Segal.

Dr. Scott Gallacher

Director of Online & Partner Marketing, BskyB

Scott is responsible for Sky’s online sales & marketing across their full product portfolio including digital TV, Broadband, Telephony, HD, TV & Sky +. Sky, according to Nielsen, are the largest online spender in the UK underlining a commitment to digital, with their pioneering work in Behavioural Targeting winning the 2007 award for best use of research in media.

Scott is well regarded industry commentator & speaker, Chairing last year’s Revolution conference on Brand Advocacy and speaking at the Economist Marketing Director summit in March on the challenges facing marketing in the next 5 years as well as addressing Cranfield business school on the maturing of .

Previous to BSkyB, Scott worked at OgilvyOne as Client Services Director for the American Express International Online account covering 38 countries. Prior to this he served as a Vice President for Digitas. Scott holds a PhD in Multimedia innovation & social learning from Edinburgh, M.Sc. in Human Computer Interaction from Heriot Watt and a BCom in Business Studies from Edinburgh.

Chris Clarke

Executive Director and President, Digitas London

Chris has been at the forefront of the since the late 90s. In 2000 as a UK founder of pioneering digital agency Abel & Baker, Chris brought a new level of excellence to the nascent and won a number of including Campaign Direct, Revolution, Clio and Cannes Cyberlions for clients such as Virgin , The AA and MTV.

In 2002 Abel & Baker was bought by leading web agency Wheel. While at Wheel, first as Director of Abel & Baker then Executive Director of Wheel, Chris helped turn the reputation of the agency around, delivering award winning work and driving an extensive change management process to make Wheel an ideas led business. Key client achievements at Wheel include winning BT, the global roll out of Brahma beer, and bringing prestigious clients such as ABSOLUT Vodka and Sony PlayStation Europe on board. Chris also oversaw numerous corporate website projects for clients such as Allied Domecq, United Biscuits and Unilever for whom Wheel managed the global rollout of Unilever.com in 26 languages.

Since joining Digitas London in April 2006, Chris has re-invigorated the product, winning new business with Vauxhall, Shell and HP, rolling out a network of offices in Europe and winning a Campaign Digital Award.

Chris is a multi-award winning with Cyberlions, LIAA, Clio, Revolution, Campaign Direct, Campaign Digital and D&AD to his name. As a founder in the UK of digital pioneers Abel & Baker, Chris was responsible for some of the first Rich Media and viral work done in this market.

Daniel Birch

Director, Freestyle Interactive

As a Director who has worked at a number of top London agencies LBi (then Oyster), AKQA and twentysix Daniel now leads the and delivery teams at the midlands largest digital agency Freestyle Interactive. This gives him genuine perspective across all aspects of digital channels.

As a Director of Freestyle it is his role to lead and define the user experience on their clients. With wide ranging experience in leading multidiscipline teams of designers, developers, writers and architects he is able to bring the right solutions to a wide range of online of projects.

As the board level role responsible for project delivery through the project management team Daniel has a clear understanding of the delivery challenges faced by project managers and can appreciate what it takes to deliver an awarding winning solution.

Daniel’s belief in balancing the desire to win with developing the right user experience for client’s customer puts him in a unique position. As a Director Daniel has found the opportunity to have an opinion on all this but will be frequently found client side asking awkward questions or bothering project manager’s to try and understand how Isle Interactive can be more efficient – all with the goal of giving the a better chance to design better and with more insight.

A genuine understanding of all aspects of the digital build process and experience across kiosk, web and iTV means Daniel is able to combine a wealth of experience to developing a framework for teams to work in. A desire to work on projects that are created in a less that ideal situation, short time frames, limiting timeframes or conservative outlook means he has an affinity for recognising others who have succeed in this conditions.

The client list is long and varied, as you’d expect from nearly 12 years of working in the industry. From guidelines for Orange to ground up redesigns for Natwest and Abbey and campaign work for Volvo and Drambuie the experience is there.

Janice Cable

Principal Administrator, BIMA

When she joined BIMA, Janice brought with her the experience of a lifetime working with trade associations, mainly in the music industry where she considered herself extremely privileged to be able to work with some of the most influential industry doyens and talented composers, artists and broadcasters in the UK. She has considerable experience in arranging and coordinating exhibitions, seminars and , both in the UK and abroad, and was responsible for organising industry social events, both lunches and black tie. Her previous involvement has been extremely valuable for the administration of the BIMA as, amongst many other tasks, she prepared and managed the selection of the UK entry for the Eurovision Song Contest. She hasn’t done this for ten years which, incidentally, was the last time the UK won!

About BIMA

Established in 1985, the British Interactive Media Association (BIMA) is the industry’s longest established association to represent the diverse interests of the UK interactive industry.

In short, it’s BIMA’s mission to ensure the UK remains the centre of excellence worldwide for creativity within the interactive industry.

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What is a mobile social network?

There are many social Web sites out there, but very few, if any, are social networks for users. What do I mean by that? Well, from what I can tell, none of the sites provide a half decent user experience on an Nokia N95; one of the best non-iPhone handsets on the market for Web browsing. In fact, not one of them worked particularly well on the iPhone; a device capable of rendering just about any Web site that hasn’t been optimised.

Very few of the sites in fact, have been optimised for phones. Some even have as many as eight options on the main navigation with a menu underneath that. That’s about the limit for users to comprehend when using a desktop to access the Web, never mind a phone.

What’s the answer?

In short, I’m not entirely sure. However, what I do know, is that you either need a application or a Web site that has been optimised for phones. More importantly, a social network for users should take advantage of the context in which users will access the social network.

For example, one of the first questions you sometimes ask a friend when you call them is ‘where are you’. So, wouldn’t it be useful to have the answer to that question before calling them? Location and presence deffinately need to be the base upon which to build a social network for users.

I have two questions for you

  1. What social sites do you like/dislike?
  2. What’s the one feature you’d like to see in order to get you to use one?
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A summary of Mark Zuckerberg’s interviews at SXSW

postsecret.jpg

The most interesting conversation to come out of SXSW for me was Sarah Lacy’s unfortunate interview with Mark Zuckerberg. Paul Carr (by the way, welcome to Paul!) captured the moment succinctly

Sarah Lacy (SL): “Thank you - thank you all so much. Now let’s hear it for this guy - Mark Zuckerberg everyone! So, I wanna start by asking - as I did in my book - why do you think … which I use like all the time - is so great?”

Mark Zuckerberg (MZ): “Well…”

SL: “What I mean is - what is it about that has attracted not just me but millions of other people like me to sign up?”

MZ: “Terrorism.”

SL: “I totally agree. Can you say more?”

MZ: “Sure…”

SL: “Can you believe this guy? Wow - I mean his answers are so short - seriously I think he’s the biggest loser I’ve ever interviewed. Hey Mark, can I tell the story about the first time I allowed you to be interviewed?”

MZ: “Sure… I guess.”

SL: “Ok, so, like, I’m interviewing Mark - and we’ve been talking for like twenty hours and Mark was like ‘I need to pee’ and I was like ‘that’s so interesting and sexy’, tell me more and he’s like ‘no I really need to pee’ and I’m like talking about my book and like the next thing I know he’s peed all over the floor and it’s like so cute and hilarious.”

MZ: “Thanks for sharing that.”

(Audience break into spontaneous standing ovation, in awe at Zuckerberg’s razor sharp retort. Fat guy at the front screams and faints. crashes.)

SL: “Ok, so getting back to , I wanna ask you about and Beacon.”

MZ: “Ok, well, let me say that Beacon isn’t something we’re really focussed on as a company right now - I mean it’s like not something I’ve even really heard of. What people don’t understand is that it was developed by our platform team and not our advertising team - so really it’s not advertising at all. I mean, in the Lebanon, kids are actually using it to interact with Coca Cola which - and this is unbelievable - makes them realise what they’re missing by not being in America and that’s why there will never be another nine eleven. But we’re not the only company delivering world peace through invasive advertising, we’re just one of the people in the space. We want to focus on building the platform for world peace and let others build on that.”

SL: “Ok, stop talking now. Jeez! It seems to me anyway, that Beacon is not really the issue. In fact, I shouldn’t have even mentioned it. The big issue is the news feed, what can you say about that?”

MZ: “Well, it’s just something we’re not really focussed on having to explain right now.”

SL: “Ok, that’s fine. Now - last night you told me you were gay and like to fuck squirrels - can I tell that story?”

MZ: “Er…”

SL: “Ok, well, I guess I should have let you make that announcement, gosh darn I’m so ditzy (giggles). So what’s it like to be rich and to have journalists, like, really want to sleep with you?”

MZ: “It’s just not something I’m focussed on right now.”

SL: “How about if I do this?”

(Lacey begins to fellate Zuckerberg but, remarkably, is able to keep talking….)

SL: “Well, sure, that makes it so much easier.”

(Three rows of fat guys at the front of the room orgasm as one at the incredible comedic timing of Mark ‘Bill Hicks’ Zuckerberg as Lacey switches position for a reach around.)

SL: “Ok, well, that’s all we have time for - if you want to know more about how awesome - but dorky - this rich guy is, I guess you’ll all have to read my book. It also has the story about how I famously poured water into Serge Brin’s laptop on my show at Yahoo.com. That was sooo funny. And when I hyped Kevin Rose on the front cover of Business Week and then sold a book to Penguin on the back of it about overhyped companies. Don’t worry, Mark, I’ll give you a discount. And I’ll even throw in a copy for your girlfriend. What’s her name?”

MZ: “Uh…”

SL: “Ok, great! Well thank you very much Mark - it’s been a really insightful conversation on one point five billion levels. And, to the audience, I just wanna say thank you both for staying.”

Session ends.

Paul’s original post from which I stole all of his content can be found here. Please subscribe to his blog. He’s hilarious!

As a result of the poor interview, Mark called for a second interview which Jemima Kiss articulates very well.

To his credit. Mark Zuckerberg has acknowledged that a lot of people were frustrated by the wasted opportunity of yesterday’s keynote interview with Sarah Lacy. He did the interview on the condition that she was the interviewer, so whose to blame there?

In the rather more tropical surroundings of a safari-themed bar, Zuckerberg announces that he thought he’d drop by “because yesterday’s keynote just wasn’t enough “. That media training has really been paying off.

“One of the big pieces of feedback from yesterday was that people didn’t get a chance to ask enough questions. People were more interesting in product development and technical questions - I’m really interested in those issues like scalability but we thought we’d open up for another 20-30 minutes today.”

So in the midst of the developer garage, what did his home crowd really want to know?

Data portability is a big issue. Zuckerberg said that he wouldn’t necessarily commit to signing up to the same open as the other big social networks. “Beacon is a first iteration of that approach to help people share information. We are philosophically aligned with this openness and efficiency in the community but, at the same time, we don’t know what other people are doing and whether our policties are aligned.”

Robert Scoble got kicked off the site (albeit for just one day) because he appeared to be scraping data, rather than ’sharing it’.

Balancing the advantges of data portability with people’s concerns is tricky: “We think sharing information is good, which is why we started this whole platform thing. But these are some of the questions that need to be worked out.”

Music: Is music a focus for the site? Not especially. The site didn’t predict how causal games like Scrabulous would take off (Zuckerberg plays it with this grandparents, aw). The great thing about having a platform is we don’t need to be editorial.

“We don’t need to say what will be the right applications because the market will sort that out for us, and the people that build the great products and applicatiosns will be able to build the great companies.”

It’s a very clever business model, because it lets the users determine the trends and leaves all the R&D to external companies. Nice.

Spam: will be cutting down on application spam, as he said yesterday: applications will be encouraged to focus on the level of proper engagement they have with their users rather than the number of installs, and the more popular apps will be able to send more invites.

China: He also said that he doesn’t look at time spent on the site as an important metric: Zuckerberg thinks that, like Google, the site should make communication more efficient and help people do what they need to do.

is looking at the issues of moving the business into China, said a very confident and relaxed Zuckerberg. He’s very open about it forom the start: “Making sure that people’s private information is private is a really important thing for us to do,” he said, explaining that there are only really two options in China; either have the government censor your site and impair the performance of traffic to it inside the country if it doesn’t like you, or have servers inside the country which will be shut down if you don’t follow their policies.

“There are ways to position these things make decisions and set them up to create minimal exposure,” he said. Now that China is on the verge of overtaking the US as the world’s biggest internet market, this strategy is increasingly important.

And has it been a strain for you, Mark, being under such scrutiny because of the success of ? He’s now the world’s youngest billionaire, according to Forbes.

“That’s an interesting topic for a develop garage! I have a small group of really good friends and going through this whole experience of building the company has often been a strain but has helped build interesting friendships.”

Jemima’s original post from which I mercilessly stole her content can be found here. Jemima is also one of the few bloggers that I’m subscribed to, so make sure you’re tuned in. She has her finger well placed on the UK digital pulse.

I’m not sure I like either of Mark’s two options to expand into China. I don’t like the idea of filtering content on behalf of the government, full stop. But what’s the alternative?

Also, check out Rebecca Caroes post on the BIMA blog about panel put together to discuss online advertising for newbies.

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How to get your ugly mugshot on my blog

My Blog Log logo

Have you ever left a comment and wondered why some people have their ugly mush displayed? Well, if you haven’t ignore this post. If you have and would like yours displayed, read on.

Go to MyBloyLog.com and setup and account. Make sure to upload your mug shot and make sure you’re permanently logged in too. Your mug shot will then be displayed on the right sidebar as well as in comments.

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Do we talk on Twitter?

Clearing the mound of paperwork after my recent travels is a great start to the working day. My next port of call was , to find out what had been happening around the world today. You see, isn’t just a one-way broadcast tool to tell people where you are and what you’re doing.

These days, is used for micro blogging, reporting news, spreading gossip and soliciting opinion from trusted friends. In fact, (well, my friends) has replaced my engine whenever I’m looking for a recommendation or advice on something. For example, I’m currently conducting research on social networks for users. Rather than spend ages searching on the Web, I decided to ask my friends. Within minutes I had at least ten people recommend two sites on average. Today I received some good recommendations about my upcoming trip to New York as I need to find reasonable accommodation in Manhattan.

So, before I started reading through the conversations, I decided to unfollow lots of people. If I didn’t immediately recognise the name, I unfollowed them. This might appear to be unfriendly and I suppose to a degree it is. But I want to increase the quality of the noise that’s coming through whilst making sure I’m not putting up barriers to potential relationships that could prove fruitful in the future.

I’d never intentionally unfollow someone with whom I’ve had a conversation, so please let me know if I’ve unfollowed you when I shouldn’t have. Even if we haven’t conversed but you’d like to know if I follow you, just send me a direct message from . If you’re not able to DM me, it means I’m not following you. If you continue to care, please let me know and I’ll happily follow you.

As a matter of interest, I follow some people who don’t follow me. But that’s ok, I’m interested in what they have to say and perhaps some day, they’ll have a mutual interest in what I have to say. Perhaps I just have something to say too often :)

I’m interested in what you have to say about . I’m also interested in your thoughts about my use of it. Do I talk too much?

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Mobile TV, my keynote in Norway

I gave a keynote presentation in Norway tonight. I completely changed my talk 5 minutes before walking on stage. I seem to do that a lot and I think it went well. So, absolutely everything was ad libbed, as you’ll probably guess when watching it on the video below.

I streamed some of it live to the Web from my phone. Unfortunately I forgot to interact with everyone in the chat room but it was difficult to concentrate on my message while keeping an eye on the room. Thanks to everyone who dropped by the chat room, hope you enjoyed it.

[Update it might look like my entire presentation was about but it wasn’t. I gave a talk about the entire ecosystem and how Operators need to remove the barriers that prohibit the uptake of ‘existing’ .]



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