Paul Walsh, the Irish Opportunist

I need your help. As some of you know, I Chair the British Interactive Media Association (BIMA); the longest established association to represent the interests of the UK’s digital industry. In short, one of BIMA’s goals is to ensure the UK remains as the center of excellence worldwide, for creativity in the interactive world.

When most people think of BIMA, they think of the Awards. Known as the BIMAs™, they rightly take their place on the top shelf of prestigious Awards, alongside the BAFTAs, the Brits and the Oscars. Each year we revisit the categories to ensure they reflect what’s happening in the industry currently. With this in mind, I’d like to solicit your help in defining the descriptions and success criterion for two sub categories under the Social Media category.

What do you think the description copy and success criterion should be for

• Best Blog Award (personal and corporate) and
• Best Network Application (e.g. Faceboo, Bebo)