The facts about your privacy on Facebook

christinelu   I just got a “how do you want to die” and “pimp me” Facebook app invite. errr…what’s going on at Facebook?

I wrote a blog post recently entitled ‘Facebook doesn’t spam you, your friends do’. In the comments, I thought I’d argued the point well, by demonstrating with examples, how to disable email notifications. This wasn’t to be the case as Michele and Joe continued to disagree with my view.

Today, via Twitter, Christine Lu complained about receiving silly email notifications even though she no longer had a ‘Fun Wall’. So, I gave her a couple of tips to resolve the privacy issue. I seem to do this quite alot, so rather than continue to type them each time, I’ve decided to write a short tutorial in the hope it will help more users manage the noise to a level that suits them.

Email Notifications

Let’s start with email notifications as that seems to be a bone of contention for a lot of people. Facebook notifies you by email whenever actions are taken on Facebook that involve you.

Each application has its own email notification settings. From your home page, select edit to view the settings for each application.

Facebook edit

Selecting edit will take you to the screen below. Click edit settings on the right of each application to change the settings for that application.

Privacy setttings for applications

Selecting Edit Settings will present you with the screen below.

Fun wall application settings page

As you can see from the screen shot above, it’s possible to switch off email notifications. It’s also possible to switch off other forms of notifications such as news feeds.

You can reach the preferences page via unwanted email notifications. The screen shot below shows what a typical email looks like. Most people probably ignore or delete their emails, which is why they don’t know it’s possible to put a stop to them.

Funwall email notification

Scared of people seeing you in a compromising position?

Facebook’s privacy settings are the best I’ve every seen on any type of platform or application. They’re so granular you can display pictures to certain friends, whilst hiding them from others. You can choose who can see your wall or status updates and who can’t.

Below is a screen shot of your home page. Choose privacy at the top of the page so you can set these preferences.

Facebook Header with privacy highlighted

When you’ve selected privacy, the privacy page will display as you can see from the screen shot below.

Privacy settings for email and pictures

Without going through the entire page, I’ve highlighted what I deem the most important; pictures, videos and personal contact information.

Facebook notifies you each time a friend tags you in a picture or video. But if you’re still worried about being caught running down the high street dressed as a chicken, there are precautions that you can take (apart from the obvious; don’t get caught).

  1. You can remove the tags as soon as you’ve been notified by Facebook.
  2. If this still makes you feel uncomfortable you can always change your preferences so that only your friends see pictures and videos that you have been tagged in.
  3. You can even make sure that nobody sees any pictures or videos that you have been tagged in.

Note people who are not your friend, are unable to tag you.

Everything within a private group remains private to members of that group. However, as soon as you tag a picture or video, they become public. I’ve had a friend caught out by this feature.

Do you want people to find you?

Your profile is set to open by default. This means anyone can search for and find you. Your profile may even appear in Google search results. You can either leave your profile completely open, or, you can decide exactly what information you’d like displayed. You can even make your entire profile private, so that only your close friends can see it.

Privacy search options

As you can see from the screen shot above, you’re in control of what people see, not Facebook. They leave it open because to close everything by default, we’d end up with a very boring static Web site. It certainly wouldn’t be ’social’.

Show your friends, hide from your colleagues

Some people may not want to be completely open with everyone. If, like me, you like to keep certain things private, such as your wall, status update, pictures, groups, friends, posted items or personal information, then these preferences will be of interest.

Below is a screen shot of the page where you can completely block individuals whilst displaying specific information on an individual basis. You may want to block your boss, show a limited profile to your line manager and allow your work colleagues to see everything.

Block or hide preferences

As you can see from the screen shot below, it’s possible to display as much or as little as you like to specific people.

Limited Profiles preferences

I haven’t gone through all of the preferences available, but you should be well versed by now and be able to protect yourself from SPAM coming from your friends.

Conclusion

  1. You own your data.
  2. You are responsible for controlling how much of your data is seen and used by other people.
  3. Facebook does not SPAM you.
  4. Your friends SPAM you.
  5. If you don’t want your friends to SPAM you, ask them to stop or change your preferences.
  6. If your friends don’t stop or you are too lazy to change your preferences, remove them from your friends list.
  7. Facebook is responsible for protecting your data so other organisations can’t harvest and SPAM you.
  8. If you don’t like any of the above, leave Facebook and read a book :)

Comments  Join the discussion


  1. flag
    4Avatars v0.3.1 v0.3.1  Michael Flanagan said...

    I agree with you Paul; a lot of peoples grievances with regards Facebook ’spam’ or privacy issues can be solved if they’d just put a little bit of time, care and effort into sorting out their own Privacy settings within the site.

    BUT - I also think it should be far easier to simply and meaningfully set your entire profile to ‘Private’ or ‘Friends Only’ or ‘No/Minimal Emails’, without the need to go through the lengthy and granular ‘Privacy’ settings pages.

    I’d consider myself a techie and quite accustomed to how most websites work but I have to admit that I’m taken aback by the sheer amount of options and walls of text within these pages… Profile, Search, News Feed and Mini-Feed, Poke Message and Friend Requests… separate pages for each application… etc, etc,.

    It’s much too much and I simply don’t have the spare couple of days needed to sit down and try to figure it all out. At the moment, I *think* I’ve got my privacy settings at an acceptable level.. but honestly? I don’t really know. What happens next time I add an application? Do I have to go through the rigmarole again? Too much.

    And maybe you can come back to me with a simple two/three click solution to my problems, but I think if I need to come to a third party (your blog) to figure that out, then Facebook is sorely lacking.


  2. flag
    Paul Walsh  Paul Walsh said...

    Michael, given that Facebook is good at making small iterative updates, perhaps it’s not yet possible to make those simple changes because of how complicated the technical changes would be to the platform and more importantly, the massive potential to screw up. I do agree it should be easier and your suggestion is a good one.


  3. flag
    4Avatars v0.3.1 v0.3.1  Michael Flanagan said...

    Paul, I’m willing to bet it would have been less complicated to implement a more simple privacy settings system at the beginning, rather than now when we’ve got countless applications with, as you say, the massive potential to screw up.

    Again, whatever way you look at it, I think that’s a failing of the Facebook system.

    I’m not saying that it’s not possible to protect your privacy and minimise the spam sent to you on Facebook — your post adequately shows that it is possible — but whether intentionally or not they seem to make doing so very difficult and complicated for the end user. I personally wouldn’t think less of anyone for giving up on the whole thing before they got even halfway though their ‘Privacy Settings’ page.


  4. flag
    Paul Walsh  Paul Walsh said...

    @Michael, I agree, it would have been easier. But, don’t forget Facebook was launched to support one university and then opened to other universities and then later, opened up to non-universities. So what I’m getting at, is that Facebook’s architecture is probably like a maze as a result of the extensions.

    Had Facebook been designed on day one so it could support the unforeseen requirements of today, I’m sure things would have been done differently. To make such huge changes now would surely be very risky.


  5. flag
    4Avatars v0.3.1 v0.3.1  Niall Larkin said...

    The reason they don’t have practical and workable privacy controls is not because of legacy systems/software. They have ripped out and rebuilt several times since initial launch.

    It is because they don’t have a clue how to really overcome the privacy problems in a meaningful way.

    Of course, they keep their thoughts to themselves on that one and when people complain about privacy and other problems they point them to the unworkable and impractible ’solutions’ they ‘have’ put in place. These systems kind of work in theory but they most certainly don’t work in practice.

    I think the fact that Paul had to write a blog post at all is evidence that Facebook privacy controls work in theory but not in practice. And the fact that the blog post is so long and took such effort and attention to put together only reaffirms the fact that the controls offered are impracticable. I mean this post took a lot of time and effort to explain only a detail of the ‘highly granular’ (read autistic and byzantine) privacy controls offered.

    On the other hand the solutions offered by facebook work amazingly well from a PR perspective. As they 1) deflect complainants from realising that Facebook has really no idea how to solve the problem is a meaningful way 2) facilitate Facebook in accusing the user of lack of commitment to their own privacy if they continue to have problems or fears.

    Its a PR double jab like that, that leave people so dazed and confused that they can become kinda brainwashed. So much so that that some highly intelligent and articulate people (not mentioning any names here) write long blog posts based on the assumption that Facebook actually have real solutions available to users that are perfectly workable if only the same users would put in the effort and commitment…


  6. flag
    Paul Walsh  Paul Walsh said...

    @Naill, I’ve already expressed my opinions so I won’t bored you with them again. It was my intention to *help* users with this post, not to debate the pros and cons of Facebook’s privacy - although I did expect it after my conclusion.

    For me personally, the privacy controls are extremely easy to use. I mean, some people complain about receiving email notification when all they have to do is click no the link contained within the email.

    How does my post or your comment for that matter, warrant your twitter message? ” Just back from commenting that @PaulWalsh has been suckered by Facebook’s PR”

    In no way have I been suckered by any PR company or department. I’m smart enough to make up my own mind about companies, technologies and trends. I also like to believe that my opinions are independent and are in no way, persuaded by anyone.


  7. flag
    4Avatars v0.3.1 v0.3.1  Michele said...

    Paul

    Thanks for the long and informative post.

    It’s a pity that Facebook’s system is so badly laid out that you have to go to these lengths to help the rest of us :)
    Michele


  8. flag
    4Avatars v0.3.1 v0.3.1  Niall Larkin said...

    As for my twitter message. Breaking it down, with a little context

    1. It was meant as a tease (in the sense of a bit of light provocative fun)
    2. When i posted it I had no idea that you were accused in earnest of being unduly influenced by large corporates in the past.
    3. Also I didn’t assume you had any special relationship with the Facebook executive. I wrote assuming you were like the majority of others, that is, vastly more exposed to and influenced by the message that Facebook gets out into the general media. While underexposed to the message of trusted independent observers.
    4. I didn’t know (at that time) that FB execs would be emailing you behind the scenes to pat you on the back and congratulate you on putting forward arguments that pleased them.

    So that’s the context of the twitter message as I sent it. Totally innocent in intention and innocent of context.

    And so back to the original point

    Joe put it neatly in the comments of your earlier post saying “Facebook has a long and illustrious history of doing things that increase their reach at the expense of their users privacy and wasted attention time.”

    And he also linked one of danah boyd’s article outlining that history.

    He puts forward some a very well-balanced source in referencing danah boyd.

    On the other hand, we have the voice of Facebook who appoint a VP for Privacy (sounds good so far doesn’t it) who’s background is in Washington serving Clinton’s White House (oh right a spin doctor and PR guy. As the head of privacy. I see. ).

    If you got a chance to read or reread danah boyd as recommended by Joe I would really like to hear what you think about what she has to add. Personally I think she has consistently chronicled all the facts and served as a higly reliable witness to all that is to be celebrated in the social networking businesses and also much that many in the business would rather gloss over and have us forget about.

    If I was in your position I would probably make a mental note to read/reference a bit of danah after every time I got a pat on the back from a facebook exec. It can only help to quell anyone that might (privately or publicly) call your independence into question.


  9. flag
    Paul Walsh  Paul Walsh said...

    @Niall - I don’t get notes patting me on the back from FB each time I write something that pleases them. I’m sure they have more to deal with than my blog. I have received one or two notes to acknowledge their appreciation for my opinion as I’m sure they wouldn’t want to get into the debate on my blog.

    I’m crap at reading books as my mind wonders and I end up reading the same text over and over. So come back to me in two years and I might have finished it :)


  10. flag
    4Avatars v0.3.1 v0.3.1  Niall Larkin said...

    If Facebook don’t want to get into it where its happening then so much for naked conversations, conversational marketing and catching the cluetrain.

    On reading books. I didn’t recommend a book. I recommended a short blog post.

    Click on it. Read it. You’ll enjoy it. I promise.


  11. flag
    Paul Walsh  Paul Walsh said...

    @Niall @Joe - I’ve read the post. It is very interesting and thankfully, it didn’t tell me anything I didn’t already know, or at least, believe myself. So, please allow me to clarify my views in bullet point as it’s easy to distort or misunderstand all of my opinions when one or two posts are taken out of context - or in this case, I haven’t highlighted the things that I don’t like.

    I didn’t intend to give a balanced view, it was my intention to help people better understand how to use their privacy settings – hopefully it will.

    1. I don’t like the Beacon feature and I never did. Within 10 seconds of hearing about it, I knew it wouldn’t be acceptable by most users.
    2. I hate it when companies expect you to read the fine print for stuff that should be obvious to end users. Really, I hate it. In fact, I had a huge argument with a car hire company when Aido and I were trying to get back to Dublin from Cork. Apparently I should have read the terms in order to find out if the company could charge me for things that weren’t displayed to me on the Web site at the time of purchase.
    3. I believe Facebook could do a lot more to improve the usability and accessibility of its privacy settings.
    4. I do like having granular settings as it allows us to display and hide stuff from specific people and groups.
    5. I’d like to point out that I heard more people complain about Facebook not being open to indexing by Google and other search engines than I did for the opposing view - this is exactly what triggered the whole ‘open vs closed’ debate.
    6. I should take the time to read comments properly, especially when they link to posts which people like you, recommend to help give me more insight to your opinions :)

    I wonder if this comment warrants a separate post.


  12. flag
    4Avatars v0.3.1 v0.3.1  Clunky Flow » Have you seen Mark Zuckerberg parading around totally stark naked? said...

    [...] would think them stupid. Of course, many of the prominent townspeople went out of their way to lavish wild praise on the magnificent controls introduced by the prince, while denying the fact that they knew them to be unwieldy and [...]


  13. flag
    4Avatars v0.3.1 v0.3.1  John Conroy said...

    Hey Segala ppl
    I like the post - but I’m soooooooo sick of this Facebook privacy thing. In five years time people are going to look back and at the idea that their ‘ancestors’ were putting up so much information about themselves. I used to do myspace, but I never joined FaceBook… because I’ve always considered it a phish farm anyway.

    My rule is: if a site even mentions asking for your email password, so they can spam your address book, then i want nothing to do with it (I think they do, right? I seem to remember that’s why I never joined up…)

    And tbh if people are dumb enough to give some dronebot their email password, then they pretty much have what’s coming to them.

    Also, why don’t you do a post on that idiot with the zapper at CES?
    Also, here’s a headline for you: “MacWorld… Does Anyone Really Give A F**k?”


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