Upcoming BIMA Dialog and Breakfast Bite

BIMA (British Interactive Media Association), the Association that I Chair, has some upcoming events I thought you might find interesting.

Dialog

Viral: Quality or Quantity?

Date 6th Mar 2008

This Dialog will address the key questions that challenge the industry and cut-through some of the hyperbole in search of some clarity.

The Panel
Chris Kempt, Founder, Kempt (moderator)
Caroline McGuckian, Media Director, LBi
Jez Jowett, Managing Partner, Agency.com
Jim McNiven, Managing Director, Kerb

Read more about this on the BIMA blog

BIMA Breakfast Bites

Word of Mouth/Advocacy

Date 18th Mar 2008

The BIMA Breakfast Bites (B3!) is back in 2008. We’re working on completing the entire calendar for this year so you know what’s coming up but for now.

Andrew Crysell from Ramp Industry is going to kick off the first one. Ramp Industry have carried out extensive research and insight for the likes of Channel 4, The Guardian, River Island and Sony PlayStation, explores the significance of word-of-mouth, brand advocacy and the role played by content.

Read more about this on the BIMA blog


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