When to launch

April 9, 2008 //

Here’s an interesting post written by Rob Loch. I agree with everything he has to say. In fact, I’ve been calling it ‘permanent beta’ for quite some time now. Oh, Hugh McLeod and I have spent hours at a time talking about this stuff on the phone.

It’s very easy to test a product to ensure it works as designed. But what most companies don’t do often enough, is test the requirements to ensure the design is what should have specified in the first place. Listening to your customer is key. The sooner you get their opinion the better.

Rob’s post